Built on Passion

We catalog the experience of CEOs, founders, and entrepreneurs in the outdoor, fitness, and wellness industry. All of them have a story to tell. This podcast focuses on a different kind of adventure.
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Built on Passion









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Jan 10, 2023

Technology, while replacing hundreds of thousands of jobs, is also providing many with new career opportunities.

And technology is just getting started. As it grows more powerful, making pivots will be necessary for your business’s success. 

A good example is Corinna Bellizzi, Head of Sales and Marketing of Orlo Nutrition. 

Stories like hers are what we mean when we say "opportunity meets readiness," as she was a long-time environmental advocate before joining Orlo Nutrition to produce enough omega-3s for humans using technology & world's first life, ultimately, micro-algae.

But where did all of this start from, and where is it going from here? 

In this episode, you'll discover how Corinna and her team use technology to create products of endless abundance, such as Omega-3s, and what importance these products have in your nutrition.

Listen now!

Show highlights include:

  • The negative effect of taking more Omega-6 than omega-3. (2:43)
  • How to reduce overconsumption of Omega-6 using the “label” approach. (6:23)
  • How to get more EPA and DHA from algae (killing no fish) (8:31)
  • The vital steps to take when trying to launch a business similar to Orlo nutrition (so you don't fall short). (9:51)
  • How to turn algae into a finished consumable product. (15:22) 
  • Where to learn more about nutrition without compromising your ethics, your health or the health of planet earth. (23:06)
Jan 3, 2023

Whatever you're going through today, hundreds, if not thousands, of other people are going through something similar.

And if you find a solution to such a problem, thousands of others may solve theirs as well, which could lead to the start of a new profitable adventure for you, just like Cory, Founder of Booze Bandage.

From searching for the best hangover cure to launching Booze bandage - "the ultimate hangover cure," he has done it all.

And In this episode, you'll learn how to turn your problems into a business that'll make you profit & help thousands of people with similar problems. 

Listen now!

Show highlights include:

  • How to create a flawless product using the “R” approach. (2:43)
  • The darkside of using advertising to market vitamins. (6:49)
  • How to convert first-time customers into loyal and returning customers with rockstar products  (10:41)
  • Why finding manufacturers is the most difficult aspect of starting a vitamin business and how to overcome it. (11:50) 
  • How to scale your business to the next level using a win-win partnership. (15:47)
Dec 27, 2022

From a small town in Indiana to becoming a global BBQ Seller, dreams like this often appear to be a joke until they become a reality.

And when you ask what drives this kind of success, you'll realize it differs for many people. 

But for Jacob, the founder of Full Boar BBQ, it was all about preserving his hometown's legacy and competing to be the best.

And in this episode, you'll learn what it takes to grow from nothing to something and how you can model their process for your own success.

Listen now!

Show highlights include:

  • The “competitive mindset” strategy for becoming a winner in your business & beyond. (2:12) 
  • How to do things “backward” in your business and still grow profitably. (11:21) 
  • How to use trial and error to create a flawless masterpiece your customers will rave about. (13:58) 
  • The unconventional way to build a profitable business as a solopreneur using Google. (14:18) 
  • How to build a profitable business within the next 12 months by solving problems in your daily life. (15:31)
Dec 20, 2022

Challenges are opportunities in disguise. When you learn how to capitalize on them, you will unlock a new level of fortune for yourself. 

Take Melissa and her family as an example: when the rest of Canada was complaining about the cold, they started a business in their basement.

And the business became a global brand with over 20 members—just 5 years later. 

How were they able to do this? 

Today's guest, Melissa, Founder of lynn & Liana designs, reveals the backstory of their brand and how they grew so big without falling short.

In this episode, you'll learn how to grow your business from challenges and keep it profitable with well-equipped team members.

Listen now!

Show highlights include:

  • How to kick-start your idea with social media (even with no product market fit yet). (2:16) 
  • How to use “try & error” to build the perfect brand everybody wants to buy from. (3:35) 
  • The unconventional approach to handling influencer marketing in order to gain more exposure and sales. (8:15) 
  • How to take your brand to the next level & have more flexibility with a simple platform switch. (11:23) 
  • How to use your old customers to create new products that'll have no flaws upon launch. (12:51) 
  • How self-doubt can hold you back from starting your business (and what to do to get rid of it). (17:38)
Dec 13, 2022

Passion, they say, is hard to monetize and even if you could, it'll take you a longer time to reap profit. 

But that's not the same for Greg, who built a successful business off his passion for geography and his brother's passion for art.

How is that possible? 

Simply by leveraging the right partnerships and taking the bold step to execute without clearer visions. 

And how can you do the same and even more? 

In this episode, you'll learn in-depth what passion monetizing is all about and how you can build a profitable business out of your passion by leveraging resources within your reach. 

Listen now!

Show highlights include:

  • The "play around and figure it out" mindset you (can use) to turn your imperfect ideas into a profitable business. (4:47) 
  • How to build a perfect product by leveraging people's feedback.  (6:34)
  • Why being unique in your mode of execution increases your chances of success. (9:35) (be more specific)
  • How you can increase your customers' lifetime value by prioritizing their choices of product. (12:31) 
  • How to create a “win-win” partnership ecosystem for your brand so you have wider reach and more awareness. (15:19) 
  • The most challenging part of running a passion-turned business venture and how to get over (through) it. (16:57) 
  • The 4 things your brand needs so everyone wants to buy from you. (20:11)
Dec 6, 2022

Running an omni channel brand is a lot of work. 

You're trying to help your customers offline, but there's a new support email asking for extra help from a new customer. Balancing delivery without bias for each client. And so on.. 

But if done correctly, it can give you well-deserved dominance in any industry you find yourself in.

Which is what the Rack Attack story is all about. They grew their business from 12 to 40 stores in only 4 years. 

How did they do it? And how can you duplicate their success? 

In this episode, Alex Welbers, CEO of Rack Attack, joins me to reveal how to handle growth in omni channels without sacrificing the customer experience, so you're ready to scale when the time comes.

Listen now!

Show highlights include:

  • The most difficult aspect of running a business through online and in-store channels (and how to navigate it to keep your brand from folding). (3:49) 
  • How understanding your buyer's psychology makes them want to buy from you and not your competitors. (5:50) 
  • The "personalized approach" to communicating with your customers that turns them into brand loyalists   (7:20)
  • How "Individual content" can help you address your customers' pain points and keep them as customers for long. (9:16)
  • The 4 questions you need to ask yourself before dropping your next product updates (if truly you want to sell out without stress). (10:50)
  • Why a good & knowledgeable team is the bedrock of every successful business. (even if they are not more than 3) (14:16)
  • Why customer base research is a priority when venturing into a new business so you don't waste resources and time. (15:40)
Nov 29, 2022

When you go on vacation, there is a thin line between having a good time and being uncomfortable because of the personal hygiene kits provided by your lodge.

Many travelers have different preferences for bathing soaps and sprays, but do hotels and lodges consider this for each individual? Obviously not.

As a result, Anthe created the Onerio, her long dreamt brand, to help travelers have a fulfilling trip by providing clean self-care essentials in eco-friendly, travel-sized containers.

How did all this happen? 

In this episode Anthe Angelides, Founder of Oneiro along with Amy Reed, Marketing Director at Oneiro, explains how she grew up with the passion to help travelers have fulfilling trips. And how she could turn it into a scalable brand that is gaining traction in the eco-friendly industry decades later.

Listen now!

Show highlights include:

  • How to transform your brand from a liability to an asset to your customers using a simple mindset shift. (1:20) 
  • Why creating high-quality products (even if they take time) is the best way to build a scalable brand with positive feedback. (6:51) 
  • How to gradually turn an idea into a brand without skipping necessary steps. (7:12)
  • The “leverage” approach you can use to build a brand from scratch to multiple figures if all you have is your passion and no experiences. (8:48)
  • Why it's unethical to throw away your mission for quick profits (and what to do if you find yourself in a similar scenario). (18:08)
  • How to increase your product distribution without being everywhere. (19:01)
Nov 22, 2022

We all want to follow our dreams, but sometimes, dreams are just stepping stones to becoming who we truly want to be. As a result, we keep pushing forward and letting our curiosity lead us to a path worth following.

If you've tried something and ended up with another thing entirely, you're not different from Brad  — a former triathlete turned stretch coach.

Just like everyone else with a dream, Brad wants to be a triathlete, but after hearing about stretching, he fell in love with it, became a good stretcher, and made it his career to teach others how to stretch.

This is clearly not a one-day effort, as it takes decades of work to achieve a massive result like Brad's.

But you know what? You can be anything too when you listen to today’s episode. 

In this episode, Brad Walker, CEO of, explains how he went from being a triathlete to becoming a stretch coach. And how you can follow your innate curiosity to create a multimillion dollar business.  

Listen now!

Show highlights include:

  • How you can go from a newbie to an expert in any industry by doing proper research and taking massive action. (1:36) 
  • How to reach your various types of audiences without stress by creating specific messages for each of them. (9:39) 
  • The “Less is more” strategy you need to adopt as a stretcher if you want to avoid tearing your body apart. (16:54)
  • How stretching (even if you're not an athlete) can help your joints move through their full range of motion. (20:45)
  • The problem-research step you need to take firstly before launching any product to ensure complete market penetration. (22:44)
Nov 15, 2022

Running a clothing brand is a struggle in today's world. And it becomes even more difficult if you sell random shorts and tops like most brands in the industry.

But you don’t have to run your brand like everyone else runs theirs. In fact, some brands like Woodbottom maintain 5-7 new drops each month. And they also raised funds from Angel Investors to sustain their high inventory business.

And you know what? You can too when you listen to today’s episode. 

In this episode, Than Ruyle, CEO of Woodbottom, explains how he’s kept his apparel company on a 10X growth monthly with proper positioning and a small team. 

You’ll discover Than’s secret for growing in a saturated market (and how to apply these insights to your business).

Listen now!

Show highlights include:

  • How to start a multi-figure brand by solving your immediate problems (Unlike many others who are looking for their next big idea,). (2:11)
  • How to structure a good “FOMO” strategy to skyrocket demand for each product in your store. (8:27) 
  • The mindset you must cultivate in order to be among the top 1% of your industry and attract more opportunities) (11:05)
  • The cash flow problem that is killing many high-inventory businesses, and how to avoid losing yours.. (14:35)
  • How to avoid failure by spreading your energy into different advertising channels. (17:50)
Nov 8, 2022

95% of businesses fail within their first five years of operation. But Barrie House Coffee has been in operation for over eight decades. 


Simply by having the right structure  and leadership coupled with the obsession to grow in all areas of the business.

In this episode, you'll hear from Craig James, CEO of Barrie House Coffee, and discover his leadership and growth secrets that will help your business last for decades.  

Ready to tap into Craig's years of business experience and use it for your own success? Listen now. 

Show highlights include:

  • The two things your company needs right now to last longer than your competitors (even in a saturated market) (2:58) 
  • Why most startups don't last more than a couple of years before folding (and how to make your startup last decades)  (4:30) 
  • How to have an unfair advantage over your competitors by being a customer centric brand (that cares about your users results with your product). (6:21)
  • What you need to have the perfect product none of your customers complain about.  (10:41)
  • How to "ethically steal" other people's success to grow your business  (12:49)
Nov 1, 2022

Running a business is tough. It’s even tougher when you’re in an industry with no clearly defined path to success. You could spend years working in your dingy little garage with nothing to show for it. 

On today’s episode, you’ll discover the exact method Travis Phillips, co-founder of Little Tree Labs, used to exponentially grow his business from garage to thriving million dollar operation. 

Listen now!

Show Highlights:

  • How to jumpstart your brand’s sales by reviewing your competitor’s password-protected Excel spreadsheets (3:04)
  • The 100% legal way to steal ideas from your competitors by talking “one-on one” (without facing the possibility of prison) (4:07)
  • How to uncover your next million dollar idea by trimming hedges, taking out the trash, and talking to a docile farmer (10:59)
  • Why reading a 500-word testimonial ignites your passion and drive to create a successful brand (19:11)
  • The “YouTube Comment Section” secret for building a foolproof business (22:07)
Oct 25, 2022

One of our everyday products is packaged in disposable plastic, which does not biodegrade but instead breaks down into micro particles that pollute our environment.

And we are all aware that its effects compound to produce a negative climate impact that affects the masses.

So, how do we get rid of disposable packaging in order to build long-lasting reusable ones that will help sustain our environment?

Today's guest, Lindsey McCoy, explains how they're using a circular product life cycle to reduce plastic waste in the personal care industry. You'll also learn how they used partnership and the right marketing messages to reach their target audience.

Listen now!

Show Highlights:

  • How Lindsey transitioned from the Non profit sector to building a personal care brand with her sister. (1:12)
  • Reasons why some shampoo is four dollars for a giant bottle. (5:11)
  • The different reusable packaging they tried until they found the best. (13:03)
  • How the right marketing messages can set you apart from your competitors. (15:45)
  • How to Stand out in a broad Industry like Personal Care.(18:55)
  • Challenges faced when trying to relate plaine products to its customers. (17:18)
  • What our goals are when creating plaine products. (18:29)
  • The Impact of the subscription model on our brand. (21:00) 
  • How we came up with the name “Plaine Products” (25: 42)
Oct 18, 2022

From the garage to the stock exchange, many entrepreneurs dream of owning a multi-million dollar brand with world-class products. But the road to success is paved with an endless amount of obstacles. That’s why 95% of new businesses crash and burn before hitting the 10-year mark. 

But not all is lost. There is a way to achieve near-certain business success every single time. 

On today’s episode, you’ll discover the secret to running a multi-million dollar brand. 

Listen now!

Show Highlights:

  • How to slash your product costs, scale your profits, and work less by saying no to China (5:46)
  • The simple way pricing your products at sub $1,000 allows you to become to most recognizable brand in your niche (9:25)
  • How to find your next million dollar product by by taking an active interest in your customers (10:16)
  • Why sacrificing “early adopters” in the name of innovation forces you to create world-class products (13:29)
Oct 11, 2022

Running a Kickstarter campaign is hard. And with 9% of all Kickstarter campaigns failing, it’s no easy feat. Bad timing, funding goals that are out of reach, rewards that are too pricey, and a multitude of other things can throw off your Kickstarter campaign. 

Kickstarter campaigns are integral to bleeding-edge businesses, as it validates the need for a product — Unlocking millions in savings.

So it begs the question.

What if there was a way you could succeed every single time?

Today’s guest, Jorge Barros, Founder of Graphene-X, reveals how he leverages Kickstarter to fund all of his successful products. You’ll also discover how to find dream investors (and ensure business success every single time).

Listen now!

Show Highlights:

  • How to steal F1 technology to invent a new, highly profitable product (4:26)
  • The “homework” method to raise over $500,000 (and be in the top 0.3% Kickstarter campaigns of all time)  (7:41)
  • 2 little-known steps to run a successful Kickstarter campaign (and attract angel investors) (9:25)
  • Why Kickstarter legally stealing 5% of your revenue will rapidly grow your business and give you instant cash flow (11:41)
  • How you can lose $20 million by not ignoring a guy from the other side of the world (12:49)
  • The secret to never receiving a negative complaint from a pre-order sale revealed (13:51)
Oct 4, 2022

Creating a physical product from scratch is a nightmare. There’s countless hours spent on design, manufacturing, testing, and R&D. Not to mention, how expensive (and emotionally draining) it is to make changes on the fly. Even the smallest and most insignificant changes can cost hundreds of thousands, if not millions, of dollars.

So how do you make sure you nail your product’s launch – and avoid millions of dollars in mistakes?

Today’s guest, Sheera Goren, reveals a sneaky way to “fundraise” hundreds of thousands of dollars for your product (without sacrificing  ownership of your company). You’ll also discover a simple 5-step process to take your product idea from a napkin to the real world. 

Listen now!

Show Highlights:

  • How to find and develop a profitable product in any market by spending time with your grandma (1:48)
  • The 100% legal way to steal the structure of an already successful business and profit wildly (2:13)
  • A sneaky way to “fundraise” hundreds of thousands of dollars for your product (and retain full ownership of your company) (3:13)
  • The 5-step process to transform  your product from scribbles on a napkin to a real product  (5:30)
  • An interesting way to flip your product’s negatives into positives and discover an untapped market (8:18)
  • How to make game-changing improvements to your physical products on the fly (and keep costs and tooling to an absolute minimum) (10:19)
Sep 27, 2022

Building a business you’re passionate about can be the source of your joy. Or it can cause stress, frustration, and sleepless nights.

More often than not, it’s a mix of both. 

Taking the easy route is easy, but it never results in happiness, business success, and a life of meaning. 

In this episode, you’ll discover how to create a business you’re passionate about (without worrying on the weekends about customers).

Listen now!

Show Highlights:

  • How to cut out money-sucking middleman by calling on the farmers (4:14)
  • The case against mass producing products (and why quality will suffer if you mass produce) (12:35)
  • Launch two highly profitable products by stocking up on oshitaba plants (12:59)
  • How to leverage “distributors” to make fulfillment of products cheaper, quicker, easier, and more efficient (14:53)
  • How to charge more than your competitors by crafting an effective “value proposition” (without losing any customers) (15:38)
  • The dangers of partnering with “less-than-ethical” manufacturing plants that will leave you morally bankrupt (17:13)
Sep 20, 2022

CBD brands have to play business on “hard mode” when it comes to advertising their products. .Facebook and Google are quick to drop the ban hammer on your ad accounts. And at the push of a button, you lose access to all your customers. 

If you get banned, how would you market your products? 

Imagine not being able to keep the lights on, do payroll, or be forced to give up on your passion because of some big tech giants from Silicon Valley.

Luckily, Dennis Mistrioty, Co-Founder of Batch CBD, will show you 5 “underground” ways you can market your CBD products – even if you’ve been censored by Facebook and Google.

In this episode, you’ll discover a “cookie-cutter” approach to reduce costs and attract more of your dream buyers. And Dennis reveals  a practical way to “accidentally” build up a loyal army of farmers – and generate an unbreakable supply chain.

Listen now!

Show Highlights:

  • The “cookie-cutter” approach to reduce costs and attract more dream buyers (1:47)
  • Here’s a practical and attainable first step into the world of business (even if you have no money to start) (3:12)
  • How to build a moat around your business by becoming an “intellectual leader” in your market (even if you’re not an expert) (5:05)
  • How to accidentally build up a loyal army of farmers (and generate an unbreakable supply chain) (6:00)
  • Why being banned from Facebook and Google forces you to become more creative (and come out on top because of it) (9:08)
  • 5 “underground” ways to market your CBD products (even if you’ve been censored by Facebook and Google) (9:37)
  • The sneaky way you can spy on the competition, steal their ideas, and make boatloads of profit (12:16)
  • How sales and trust in your brand skyrocket after showing your customers your farm (17:55)
Sep 13, 2022

Trying to compete with the big guys is tough. Well established brands have a lot of capital, raving fans, and unfair competitive advantages. 

So how can you compete with Snapple and Gatorade?

Today’s guest, Ted Volz, founder of Clean Energy, reveals the secret to launching a wildly profitable and competitive business (even in cutthroat industries).

In this episode, you’ll discover a bizarre way you can create any product by reading the back of a juicebox. And 3 “cold” strategies to find your ideal buyers – even if you have no pre-existing connections.

Listen now!

Show highlights:

  • The bizarre way you can launch a successful product by reading the back of a juicebox (1:57)
  • How to lengthen the shelf-life of your perishable products by up to 12 months by using 2 little-known hacks (without using nasty chemicals) (8:06)
  • 2 “obvious” online avenues you can use to rapidly grow and expand your brand (9:07)
  • How to find the most profitable sub-niche in your market by targeting “Division 1 Athletes” (9:19)
  • 3 “cold” strategies to market your products to your dream buyers (even if you have no pre-existing connections) (10:05)
  • The 100% legal method to leverage the media to sell your products (10:33)
  • How to create a multi-million dollar empire by making smoothies with your kids (10:45)
Sep 6, 2022

Marketing is tough, time-consuming, and expensive if you don’t know what you’re doing. This applies even more to groundbreaking products at the forefront of innovation. Look at Apple - they struggled for decades before they dominated their market.

So how can you create an effective marketing campaign if no one knows about your product?

Today’s guest, Ryan Tolbert, discovered 5 “older style” advertising methods to penetrate any market by selling skin tone bandages. 

Listen now!

Show highlights include:

  • The “leveraged” way to automate your e-commerce orders (without spending a penny on an expensive 100,000 foot warehouse) (4:52)
  • How to wildly scale your revenue by taking advantage of alien industries (7:04)
  • How tapping into the “bright pink bandage” method instantly separates you from your competitors (9:17) 
  • The “bleeding-edge hurdle” that could leave your business strapped for cash (10:29)
  • 5 ancient advertising strategies that skyrocket your revenue, positioning, and brand awareness (12:13)
  • How to create a loyal customer base that will gobble up all your products (16:25)
Aug 30, 2022

Every entrepreneur wants success. It’s a long, hard, and lonely road being a business owner. It could take years before all of your hard work is finally paid off. 

But what if you went through all that hardship because you didn’t focus on the fundamentals?

Today’s guest, Austin Roberts from LogOX, reveals the fundamentals of running a highly profitable e-commerce store. 

In this episode, you’ll discover how to find “complementary” businesses and unlock hidden sources of revenue with only a napkin.

Listen now!

Show highlights include:

  • How the Socratic paradox makes your customers happy to pay more for your products (00:37)
  • How to come up with a million profitable business ideas by making your father’s life easier (9:12)
  • The sneaky way to discover “complimentary” businesses to dominate your marketplace (9:40)
  • The 3-step business model that’s so simple you could fit it on a napkin (and ensure success every single time) (12:23)
  • Why Udemy will grow your business more than hiring thousand dollar an hour consultants (15:30)
  • How to leverage snarky YouTube comments to explode your revenue (16:44)
  • The “Network Effect” for gathering all the market research and customer feedback (without spending a dime on paid ads) (19:23)
Jul 26, 2022

As lovers of the great outdoors, our enjoyment comes from nature. It’s only logical to run a sustainable business, so the next generation can enjoy the same lifestyle.

But if you’re running an apparel brand, being sustainable is almost impossible! Sustainable packaging and materials are either  non-existent, hard to source, or expensive. 

That hasn’t stopped our guest Stephen Weisbuch. His apparel company, The Recycled Planet, has taken this ethos of sustainability to the extreme. They use exclusively recycled, repurposed or sustainable materials — no matter how expensive it makes his jackets. 

Now, if you’re running your business to make a living, I’m not saying you have to go broke in the name of sustainability. 

In fact, in this episode, you’ll discover a variety of tricks for making your brand sustainable (without sacrificing your bottom line). 

Listen now. 

Show highlights include:

  • The “brand blender” method which reveals untapped opportunities (even if your market is saturated) (0:31) 
  • Why US consumers like buying eco-damaging clothes (and how to buck the trend with your sustainable brand) (4:50) 
  • Why hosting your business on Shopify reduces carbon emissions (8:20) 
  • How to reduce landfill pollution by avoiding recycled packaging (8:34)
Jul 19, 2022

There’s no right or wrong way to live. But let’s be honest: you didn’t grow up wanting to work in a confined space 40 hours a week, did you?

It’s why we need hobbies on the side. 

Travel, hiking, boating… These passions turn a mere existence into a life worth living. 

But what if you could turn your “side hobby” into a business? Instead of hitting snooze 5x before you wake up, you’d spring out of bed, ready to seize the day. 

Today’s guest, Mike Goldfarb, founder of Bhanti, reveals the secret for transforming your side hobby into a money-making machine. 

In this episode, you’ll discover how following your passion (and listening closely to the market) can turn the activity you love into the activity that brings you money.  

Listen now!

Show highlights include:

  • Why changing one letter in your brand’s name could increase your traffic from Google (12:39) 
  • The lazy man’s way to uncovering blockbuster products (without running surveys or stalking your competitors) (13:19) 
  • Why intensive market research is a waste of time in the 2020’s (and how to boost your chances of success by “throwing spaghetti at a wall”)(17:16) 
  • The “indirect to consumer” pivot that lets your brand turn a profit (even as advertising costs continue to climb) (18:05) 
  • How to guarantee demand for your ecom product before wasting money on a 500-unit minimum order (without running a pre-sale offer, or barely-legal “smoke test”) (18:39)
May 24, 2022

The supplement business is cut-throat. If you can’t stand out from the competition, your business will look like everyone else’s and be ignored.  

But if you find a gap in the market, you’ll enter a league of your own. With no direct competitors, it’s like having a license to print money. 

Today’s guest Sarah Whyte got her start formulating supplements for other companies. Now she’s broken into the health market with her own brand, Bloat No More. She found a gap in the competition, and she’ll show you how to do the same. 

In this episode, you’ll discover how to stand out from the competition, grow your revenue, and retain your customers for longer. 

Listen now!

Show highlights include:


  • The 3-step method that sets you apart from the competition and lets you increase your average order value (2:54) 
  • How to make hyper-personalized product recommendations that boost your conversion rate (without hiring a sales team) (3:48) 
  • The “shotgun” paid ads method that gets you a high ROAS (even if you don’t do audience testing) (5:49) 
  • Why adding one new payment option could eliminate your stock management worries for good (11:32)


May 10, 2022

Bootstrapping can be great: you get to control every part of your business and choose your lifestyle. 

But if you waste precious time on mundane tasks because you don’t have the funding, then bootstrapping becomes a cage. 

Today’s guest is Hailey Swartz, co-CEO of Actual Veggies. They started out washing and reusing their competitor’s packaging because they couldn’t afford their own. 

But in this episode, you’ll hear how she took on VC funding, and how you can use it to achieve greatness: like filling the shelves of grocery stores nationwide. 

In this wide-ranging discussion, you’ll discover how to combine bootstrap philosophy with venture capital - so you can live that free lifestyle you’ve been dreaming of. 

Listen now! 

Show highlights include:


  • Why 10k from Sequoia Capital is better for your business than $1M from some no-name investor (5:07)  


  • Why raising capital from dozens of VCs gives you a competitive advantage (even if it takes more time to raise the money) (6:07) 
  • The multi-channel outreach method that almost guarantees your product lands on retail shelves (8:02) 
  • Why going D2C spells disaster for your profit margins (even though you’re cutting out the middleman) (9:39) 
  • The “in store activation” method that lets you run profitable advertising campaigns without spending thousands on data analytics (10:28) 
  • How to turn your next idea into a hit product without insider knowledge or a product development team (13:00)
May 3, 2022

If you’ve ever dreamt of building a million-dollar ecommerce business, the following might scare you:  out of $1 million, most ecom businesses take home only $50k in profit. That’s less than a truck driver’s wages!  

But there’s a small group of entrepreneurs that take home a much bigger chunk of the sales. Today’s guest Jeremy Lux of lifestyle brand Illumine Collect is a prime example. He gives away 20% of Illumine Collect’s revenue to charity, and still has enough profit to go around. 

In this episode, you’ll discover strategies that give you fat profit margins, so you can give more, live a free lifestyle or buy your dream car. 

Listen now and discover strategies that give you a fat profit margin without blowing all your money on expenses. 

Show highlights include:

  • Build a rock solid foundation of revenue by staying in tune with your inner “ratty kid” (2:00) 
  • How old-school brick and mortar business owners can give you a headstart in a cutting-edge digital business (6:35)
  • How to raise brand awareness without dropping a dime on ads or paying out influencers (11:24) 
  • The dead simple email marketing strategy that lets you build an engaged following by posting once a month (and make more money than annoying weekly newsletters) (13:10)
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