Josh, Drew, and Matt sit down and drop some details about our HUGE upcoming giveaway, updates with building ReddyYeti, and Drew’s uncontrollable urges to ski (let’s face it, that applies to all of us). Come kick it with the ReddyYeti crew!
Josh sits down with Wild-Rye founder Katy Hover-Smoot. Wild-Rye is a brand that is dedicated to lifting up a long overlooked category of outdoor goods, women's bike and ski apparel. After achieving her PHD and flirting with a career in academia, Katy began to swiftly change paths and chase her desire to immerse herself in the outdoor sport industry. Since then, she’s had the opportunity to work with some fantastic mentors in the outdoor industry giving her the boost to turned her attention towards building Wild-Rye and seriously strengthening an often ignored (but not for long!) category: clothing specifically geared towards athletic women.
Josh sits down with Coalition Snow co-founder Jennifer Gurecki. Although women's skis and snowboards have been available for quite sometime, rarely has a brand ever taken such a large leap passed the shrink it and pink it approach to building women's skis and snowboards; until Coalition Snow was born. With the spark of a simple conversation during a backcountry ski trip Jen was given the idea to start a ski company to fill in a serious gap in the snow industry and, absolutely ran with it! Join us as Jen walks us through Coalition’s humble beginnings to their beginings of rocking the boat of the ski and snowboard industry.
The ReddyYeti Crew sits down to chat about our ever expanding membership program, upcoming giveaways, and a special promotion Luminaid is doing to help support Hurricane Harvey. We’re even introducing a way to win a FREE YEAR of our ReddyYeti Membership!