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Built on Passion

We catalog the experience of CEOs, founders, and entrepreneurs in the outdoor, fitness, and wellness industry. All of them have a story to tell. This podcast focuses on a different kind of adventure.
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Now displaying: 2018
Dec 25, 2018

Josh sits down with Mishmi Takin founder Kapil Dev Singh. Mishmi Takin is a brand making high performance, high quality boots, waterproof jackets and softshells with the focus on making them more breathable. While breathable gear may not be a new idea, Mishmi Takin focuses on producing gear optimized for hot and humid environments and environments often overlooked by bigger box brands on the market. The idea for Mishmi Takin came from the exact place of its namesake; Singh was hiking the hills of Mishmi when he was caught in a downpour and realized his gear just wasn’t cutting it. After a soppy trek back home he was sparked with the idea of making some gear of his own. Singh is also no stranger to the outdoors and gear being an avid hiker and running six marathons to date. Oh, did we mention he has  a background and extensive experience in supply chains and engineering (talk about cut out for the job)? With all that experience, credentials, and passion, it’s clear to us it’s all uphill from here for Mishmi Takin.

Dec 18, 2018

Josh sits down with Drift Products founder Dave Rupp. Drift Products makes a streamlined option for traversing the backcountry to help snowboarders, skiers, and winter hikers more mobile in pow. Drift products, like many brands, was born out of necessity but, has pioneered a new product, their drift boards, by combining a snowshoe, cross-country skis, and backcountry skins. The idea was originally conceived in 2012 while Rupp was searching for a quicker and easier way to get into the backcountry with his quiver board and without having to opt for a splitboard. Having grown hand over fist since their successful Kickstarter campaign, Drift’s success has been rapidly growing, raising the burning question of what’s next for this budding brand.

Dec 11, 2018

Josh sits down with Drop Brand Manager Chris Gougeon. Drop is a goggle and snow accessory brand that has been around for quite a while (since the late 90’s in fact) however, they recently made a game changing switch to become a direct-to-consumer brand. Why is this important? This means that Drop can deliver one of the best goggle options on the market, a truly premium product at one of the most competitive price points. In this episode, we have the pleasure of dissecting what prompted this change as well as the process of switching over from being a retail driven business to direct to consumer as well as all the ups and downs that went with it.

Dec 4, 2018

Josh sits down with TREW co-founder Chris Pew. TREW GEAR makes Direct to consumer, high end backcountry apparel for skiers and snowboards. Over the years TREW has become a household name for the snow industry industry but, originally started around one product, the TREWth Bib, with the business and brand growing around that pioneering piece of outerwear. TREW, the TREWth Bib, all of it was started by Chris Pew, his brother John and, their childhood friend Tripp Frey before they had even left high school. TREW has become quite a recognizable brand, churning out high quality unique outerwear with some of the best breathability on the market. Join us as we take a closer look at what makes TREW tick, how they took their resort/backcountry approach with their products, and their impressive past as well as their bright future.

Nov 27, 2018

Josh sits down with Kemper Snowboards founder Jib Hunt. Kemper is an iconic snowboard brand from the late 80’s known for snowboards with bright neon colors and funky graphics. Although their boards were out of the market for quite some time, Hunt is bringing Kemper back to life taking the late 80’s, early 90’s vibe and adding upgraded construction to make for a well-crafted snowboard and the flare of the glory days. Having five years under his belt as a pro snowboarder and a decade in the snow industry, Jib isn’t any stranger to the snowboard industry and has HUGE plans for the future of Kemper. We’re psyched to see Kemper Snowboards back on the scene and can’t wait to see what’s in store for the future.

Nov 20, 2018

Josh sits down with Fourpoints Bars co-founder Kevin Webber. Fourpoints Bars is, you guessed it, a brand delivering delicious, nutritious, and game-changing energy bars to the market. While most bars use dates or syrups as a base for their bars, Fourpoints uses plums and is the ONLY bar that currently using dried plums as a base. But why plums? Webber and his brother come from two generations of diabetics and, as avid outdoor enthusiasts were hell-bent on not letting that affect their outdoor endeavors. They wanted to create a slow-burning energy bar without compromising blood sugar. That’s where plums come in. This unassuming, super, powerhouse ingredient not only contains more antioxidants than blueberries but, has a substantially lower glycemic index than dates, a common ingredient in energy bars. With no added preservatives to boot it’s clear that Fourpoints Bars are becoming a pioneer of health in the energy bar biz and we’re psyched to see what comes next.

Nov 13, 2018

Josh sits down with Tin Lid Co. co-founder Jon Tuck. Tin Lid Co. is a hat brand delivering function hats with no shortage of style. Born from a passion for nature (and disc golf) co-founders Jon Tuck and Will Andre created Tin Lid Co. to inspire others to get outside and immerse themselves nature while providing an actionable mission to give back and protect the very thing they love. Tin Lid Co. is a proud participant in Trees For The Future where for each hat sold 15 trees are planted in Sub-Saharan Africa. Tuck and Andre completely bootstrapped their brand and aren’t strangers to entrepreneurship, having started a few different endeavors before diving head first into Tin Lid. While their main focus is hats at the moment, they have been toying with the idea of diving into other avenues of apparel. What comes next? You’ll have to tune in to find out.

Nov 6, 2018

Josh sits down with Buffalo Jackson Trading Co. founder Xan Hood. Buffalo Jackson Trading Co. is a lifestyle brand delivering vintage and outdoors apparel and leather bags and goods. Their mission? Nurturing and cultivating a style that encapsulates man’s yearning to be in nature, while being caged in an urban or suburban setting. This vision of founder Xan Hood’s was originally born while on a men’s retreat, realizing that there was this need and love for all things outdoors, regardless of whether you were fully engaged or not. With that, he also realized the lack of quality and stylish apparel that told this story and supported this instinctual lust for the outdoors and heritage. With Buffalo Jackson gaining so much traction in the last year, it’s no wonder they recently expanded from solely men’s apparel and goods to an exploding women’s line as well. Want to find out more? Well, you’ll just have to tune in to this week's episode.

Oct 30, 2018

Josh sits down with ICEMULE founder James Collie. Wouldn’t it be nice to enjoy a cold beverage on the go without having to lug around a bulky backpack? Of course it would and fortunately enough that’s EXACTLY the problem ICEMULE is solving delivering soft-sided coolers. These super functional coolers are modeled after a dry bag and a backpack ensuring a tight, secure seal while adding the convenience of being able to carry everything on your back. Additionally, these cooler bags are collapsible and much more versatile than your average cooler making it a way more convenient option for food and beverage storage when you’re on the go! We are thrilled to get a chance to sit down with ICEMULE founder James Collie to dive deeper into the inspiration of this game-changing cooler and get a better glimpse at where ICEMULE is headed into the future!

Oct 23, 2018

Josh sits down with Slyk Shades founder Josh Fitzmaurice. Slyk Shades is an eyewear brand delivering sustainably made, mission-based eyewear with a sleek (and slick) aesthetic. Each pair sold supports a larger mission including involvement with 1treeplanted.org as well as acting as a huge advocate for mental health. Why the connection between sunglasses and such a strong mission of philanthropy? Slyk was started and sparked from the hardship and adversity founder Josh Fitzmaurice faced after getting misdiagnosed and put on a drug that damaged his nervous system. After being forced to leave his job Fitzmaurice began his long road to recovery and to keep him sharp and active while being bedridden, he began teaching himself fashion design through youtube which would eventually leading him to eyewear design. Now, only a few months old, Slyk has grown rampantly and in an incredibly short amount of time. With building Slyk, Josh hopes to spread a message of hope that goes with a little bit of his story while crafting a mission first brand that allows its products to bring the message to light.

Oct 16, 2018

Josh sits down with AfterShokz CMO Kim Fassetta. AfterShokz is a brand creating open ear headphone company. Open ear headphones? That’s right, headphones you can enjoy without even plugging into your ears. AfterShokz creates headphones unlike any you’ve ever seen before. Instead of having music injected into your ears, transducers rest on cheekbones and leaving your ears open to hear your surroundings via their patented bone conduction technology (perfect for those engaging in outdoor sports where there may be a few other participants in your vicinity. Kim, originally helping to start the brand in 2012 as a publicist has become much more involved over the years and is now responsible for heading out the sales and marketing for all North America. Having an intimate perspective on the growth and humble beginnings of this game-changing product, we’re THRILLED to have the chance to sit down and pick her brain on the development of such a unique product. Focusing on steady, organic, and slow growth on a  grassroots level, this sound wave generating up and comer is delivering a completely new headphone option with no other headphones like it on the market.

Oct 9, 2018

Josh sits down with Liftopia co-founder Evan Reece. If you’ve gone skiing in the past decade, chances are you’ve purchased your lift ticket online. Liftopia is a brand streamlining online ticket sales so skiers can grab and go when they want and save a ton on lift tickets by buying in advance. Reece and his co-founder Ron Schneidermann had their an aha moment to streamline ski ticket sales while working at Hotwire.com and, of course being a HUGE skier himself, it was too tantalizing an opportunity to pass up. Tune in as we listen to Reece’s tales of building this Snow Industry Behemoth, what it took to get to where they are today, and a glimpse into Liftopia’s future.

Oct 2, 2018

Josh sits down with Climbing Magazine editor-in-chief Matt Samet. For decades Climbing Magazine has delivered some exceptionally captivating stories, reporting, reviews, and features keeping us entertained and connected with the climbing world but, have you ever wondered what goes on behind the scenes of all those captivating headlines? For current editor-in-chief Matt Samet, his introduction to climbing magazine was a mix of great timing and the drive to follow his true passion, climbing. Having continued building the Climbing Magazine reach and community, he was also fortunate to help build an online video series aimed at improving backpacking, climbing, skiing, and overall backcountry skills, aptly named AIM Adventure U. With the climbing community seeing a major boom in entry-level climbers, AIM Adventure U is perfect to help hone your skills as a climber but, what exactly when into rounding up each athlete and building the coursework? You’ll have to tune in to find out!

Sep 25, 2018

Josh sits down with Climb-On Maps co-founders Stefani Dawn & Rick Momsen. Climb-On Maps is a brand making ultra detailed maps to help you find your favorite climbing routes faster so you can cut straight to the climbing even quicker. After countless vacations of wasting precious climbing time trying to find routes, Rick and Stefani decided to hop in their van and drive to some of the best climbing areas, including Joshua Tree and Red Rocks, to completely map out these destinations in great detail. Climb-On Maps doesn’t just make it easier for climbers to get to their desired climbing destination, it also helps them plan their days better, and helps add a reference point of direction which adds a serious element of safety when heading off the beaten path. In this episode of the ReddyYeti podcast we take a closer look at how Stefani and Rick developed Climb-On Maps...

Sep 18, 2018

Josh sits down with Alpine Start founder Matt Segal. Alpine Start is a coffee brand offering an incredibly delicious instant coffee that will change the game of mornings in the backcountry. As a pro climber (and coffee enthusiast) Segal has spent his fair share of days drinking instant coffee. It wouldn’t be until he drank one too many rough cups of coffee to make him seek out a better option. Within the span of six months from the idea of conception, he partnered with Alex Hanifin and spent over a year of drinking just about every other instant coffee brand to better their scope on the instant coffee market and really fine-tune what they were looking for. After becoming experts in the instant coffee world and having their product perfected a year later, it wasn’t long before their took off landing themselves on the shelves of REI.

Sep 11, 2018

Josh sits down with Growlerwerks co-founder Shawn Huff. There's something about getting outdoors that makes you crave a tasty beer, but when storing freshly poured craft beer in a glass growler, chances are it’s going to lose some of its gusto by the time you’re ready to drink it. Growlerwerks is a company saving beer enthusiasts by introducing the uKeg, a growler designed to perfectly store beer so that it’s freshness is never lost. Having successfully completed one of the most successful Kickstarters to date, raising well over 1.5 million dollars, it’s no wonder such a fantastic product idea has taken off. Not only is Growlerwerks a savior of the beer industry, it’s perfect for outdoors/travel enthusiasts who want to enjoy a fresh beer after a day on the trail or mountain without having to worry about stale, skunked swill.

Sep 4, 2018

Josh sits down with Two Wheel Gear owner Reid Hemsing. Two Wheel Gear makes bike bags and packs for the everyday commuter. Although Two Wheel Gear, founded by Ken MacLean and Craig Coulombe originally got its start in 1999, Reid Hemsing, owner, and president of Two Wheel Gear has successfully brought this rising star of a company into the 21st century. With more and more bike commuters searching for a practical, stylish, functional bag, Two Wheel Gear’s revitalization has sent it soaring but, what comes next, you’ll have to tune in to find out.

Aug 28, 2018

Josh sits down with STAGrack co-founder Levi Lewandowski. STAGrack makes the world’s first interchangeable roof rack. Unlike your average roof rack, STAGrack’s unique system utilizes suction cups to adhere to the roof of your car, allowing you to securely attach whatever adventure gear you need for your next adventure. Originally born out of necessity, co-founder  Levi Lewandowski, shares with us how he and his partners decided to a different but, more versatile route when developing their product.

Aug 21, 2018

Josh sits down with Fitplan co-founder Cam Speck. Fitplan is app bridging those looking to pursue a healthy lifestyle both of body and mind, by providing hundreds of workouts created by countless successful influencers and athletes with years of experience. Co-founders Cam and Landon began this journey of creating Fitplan in 2014, both having spent their entire professional career pursuing their best selves through fitness. Through creating an ecosystem to unite influencers they have successfully cultivated the ultimate hub for those passionate about fitness and who want to pursue the best version of themselves.

Aug 14, 2018

Josh sits down with Peak Refuel founder Seth Adams. Peak Refuel is a backcountry meal and snack brand delivering freeze dried meals that don’t lose their nutritional value through the dehydration process and taste AMAZING. With a decade of experience in the freeze dried food industry, Adams’ love for the outdoors pushed him to set out to seriously upgrade the meals on the current market. He sought to create a product that consumers could get behind, believe in, and rely on. After testing it with hundreds of outdoor athletes and enthusiasts he was able to bring his product to market just a short few months ago!

Aug 7, 2018

Josh sits down with Chagit founder Prema and Tulsy Ball....Chagit is an energy/nutrition shot created from the world's most powerful antioxidant, the chaga mushroom. When Tulsy and Prem first caught wind of the healing powers of the chaga mushroom they were originally encouraged to create a television show around it and the culture that follows. Having traveled all over the world, worked for various networks, and countless shows, they soon found themselves in Alaska. After being introduced to the mushroom taking it for couple months (by using it to make a tea) the effects were so positive that they decided to abandoned their original idea and pursue turning their chaga show into a chaga product! Now their aiming to revolutionize the typical diet by spreading the glory of this wondrous healing shroom.

Jul 31, 2018

Josh sits down with Drew & Matt and talks about some of our favorite brands from outdoor retailer 2018. In this week's podcast the ReddyYeti team sits down and talks about  some of their favorite brands of Outdoor Retailer 2018. Thousands of outdoor brands, 2 lost bags and, a red eye later and we’re back with some of our ultimate favorite brands of Outdoor Retailer 2018!

Jul 24, 2018

Josh sits down with ODD founder Andrew Wheatley & Tim Sherry. ODD is a bag company that makes a bag that can transform into the perfect pack for your everyday needs whether it’s commuting, travel, day trips, or long wild hikes. Co-founders Dana Buice, Tim Sherry, and Andrew Wheatley began to build ODD as a grad school project. With an incredible team synergy and a never before seen product idea, their modest project soon snowballed into something truly unique; a one-of-a-kind, and game changing bags for those adventure inbetweeners stuck on the 9-5 grind during the week who ditch the day to day monotony and escape into nature on the weekends. Now their dynamite eco-friendly swappable adventure backpack system is on the rise. Where they’ll end up? Well, you’ll have to hear their story to find out!

Jul 17, 2018

Josh sits down with Roav Eyewear founder Max Greenberg. Roav Eyewear isn’t your average run-of-the-mill sunglasses brand. They’re responsible for creating of the world’s thinnest folding sunglasses, and idea that Greenberg originally came up with roughly a decade before the first prototype. After iteration and iteration, Roav’s first pair of sunglasses were born shortly after Greenberg finished school and reached a milestone of over half a million sales in the first year, alone. it’s safe to say that Roav is destined for great things in the coming future and we’re STOKED to see what comes next!

Jul 10, 2018

Josh sits down with Outdoor Ninja founder Janisha Anand. Outdoor Ninja is an app that connects you with personally tailored adventures based on a set of variables and rewards you for your discoveries. Anand, has been an outdoor enthusiast for decades but, after countless journeys she found herself struggling to find new ideas for adventures. With much contemplation and coming from a background in machine learning, she soon found herself with a vision to create a resource for the wanderlust and adventure seekers a platform that would suggest adventures catered to those looking for a new trek or hike. The idea originally stemming from what Netflix and Amazon utilizes to suggest products or shows that might captivate you, all based around machine learning and and past purchases/views (in the case of Outdoor Ninja past experiences). Having JUST launched their crowdfunding, Outdoor Ninja is swiftly climbing the charts and is ready to make waves in the outdoor technology world.

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