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Built on Passion

We catalog the experience of CEOs, founders, and entrepreneurs in the outdoor, fitness, and wellness industry. All of them have a story to tell. This podcast focuses on a different kind of adventure.
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Now displaying: October, 2018
Oct 30, 2018

Josh sits down with ICEMULE founder James Collie. Wouldn’t it be nice to enjoy a cold beverage on the go without having to lug around a bulky backpack? Of course it would and fortunately enough that’s EXACTLY the problem ICEMULE is solving delivering soft-sided coolers. These super functional coolers are modeled after a dry bag and a backpack ensuring a tight, secure seal while adding the convenience of being able to carry everything on your back. Additionally, these cooler bags are collapsible and much more versatile than your average cooler making it a way more convenient option for food and beverage storage when you’re on the go! We are thrilled to get a chance to sit down with ICEMULE founder James Collie to dive deeper into the inspiration of this game-changing cooler and get a better glimpse at where ICEMULE is headed into the future!

Oct 23, 2018

Josh sits down with Slyk Shades founder Josh Fitzmaurice. Slyk Shades is an eyewear brand delivering sustainably made, mission-based eyewear with a sleek (and slick) aesthetic. Each pair sold supports a larger mission including involvement with 1treeplanted.org as well as acting as a huge advocate for mental health. Why the connection between sunglasses and such a strong mission of philanthropy? Slyk was started and sparked from the hardship and adversity founder Josh Fitzmaurice faced after getting misdiagnosed and put on a drug that damaged his nervous system. After being forced to leave his job Fitzmaurice began his long road to recovery and to keep him sharp and active while being bedridden, he began teaching himself fashion design through youtube which would eventually leading him to eyewear design. Now, only a few months old, Slyk has grown rampantly and in an incredibly short amount of time. With building Slyk, Josh hopes to spread a message of hope that goes with a little bit of his story while crafting a mission first brand that allows its products to bring the message to light.

Oct 16, 2018

Josh sits down with AfterShokz CMO Kim Fassetta. AfterShokz is a brand creating open ear headphone company. Open ear headphones? That’s right, headphones you can enjoy without even plugging into your ears. AfterShokz creates headphones unlike any you’ve ever seen before. Instead of having music injected into your ears, transducers rest on cheekbones and leaving your ears open to hear your surroundings via their patented bone conduction technology (perfect for those engaging in outdoor sports where there may be a few other participants in your vicinity. Kim, originally helping to start the brand in 2012 as a publicist has become much more involved over the years and is now responsible for heading out the sales and marketing for all North America. Having an intimate perspective on the growth and humble beginnings of this game-changing product, we’re THRILLED to have the chance to sit down and pick her brain on the development of such a unique product. Focusing on steady, organic, and slow growth on a  grassroots level, this sound wave generating up and comer is delivering a completely new headphone option with no other headphones like it on the market.

Oct 9, 2018

Josh sits down with Liftopia co-founder Evan Reece. If you’ve gone skiing in the past decade, chances are you’ve purchased your lift ticket online. Liftopia is a brand streamlining online ticket sales so skiers can grab and go when they want and save a ton on lift tickets by buying in advance. Reece and his co-founder Ron Schneidermann had their an aha moment to streamline ski ticket sales while working at Hotwire.com and, of course being a HUGE skier himself, it was too tantalizing an opportunity to pass up. Tune in as we listen to Reece’s tales of building this Snow Industry Behemoth, what it took to get to where they are today, and a glimpse into Liftopia’s future.

Oct 2, 2018

Josh sits down with Climbing Magazine editor-in-chief Matt Samet. For decades Climbing Magazine has delivered some exceptionally captivating stories, reporting, reviews, and features keeping us entertained and connected with the climbing world but, have you ever wondered what goes on behind the scenes of all those captivating headlines? For current editor-in-chief Matt Samet, his introduction to climbing magazine was a mix of great timing and the drive to follow his true passion, climbing. Having continued building the Climbing Magazine reach and community, he was also fortunate to help build an online video series aimed at improving backpacking, climbing, skiing, and overall backcountry skills, aptly named AIM Adventure U. With the climbing community seeing a major boom in entry-level climbers, AIM Adventure U is perfect to help hone your skills as a climber but, what exactly when into rounding up each athlete and building the coursework? You’ll have to tune in to find out!

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