Matt sits down with Sea Sense Flip Flops founder Luke McMillan. Sea Sense Flip Flops makes vegan, beautifully made eco-friendly flip flops however, there is much much more behind Sea Sense than just fantastic sandals.
Luke really makes sea sense stand apart and where the really awesome piece of his business comes in is the socio-economic and environmentally sustainable piece of Sea Sense. Sea Sense is working with various grassroots NGO’s to create a system designed to turn plastics into a commodity to incentivize people to help collect plastics on beaches and near waterways to prevent them from getting into our oceans. A big piece of Luke’s plan is to keep things on a grassroots level to make sure that everyone is involved in the mission equally and without vanity and he’s actually willing to go through great lengths to make that so.
In this episode, Luke dives into how he developed a product to help push forward his social and environmentally driven mission (Think Tom’s but, better), what it’s like managing relationships with NGO’s and grassroots organizations, building a community around a global issue, and how to cultivate it in a way that shares the spotlight.
Matt sits down with PostFly founder Brian Runnals. PostFly is a mostly fly fishing subscription box, that offers everything you need whether you’re a seasoned veteran fly fisher or just starting out.
As you might have guessed, Brian started PostFly because he wanted to make it easy to get into FlyFishing and take a lot of the guesswork out of the process. PostFly handles all the details so you don't have to worry about it. They do the leg work of stuff that has traditionally been the difficult part of fly fishing.
In this episode, Brian dives into how he managed to build the proverbial plane in the air and build PostFly from just an idea to a thriving business. He also talks about the importance of strong relationships, the logistics behind operating a subscription box service, and his thoughts on keeping manufacturing strictly in the US.
Matt sits down with Flylow founder Dan Abrams. Any hardcore skier, especially the backcountry crowd will recognize Fly Low as one of the bigger small guys in the ski industry. Fly Low makes backcountry skiing apparel and recently started expanding their line digging into mountain biking as well.
Fly Low started as an incredibly small company and has extremely humble beginnings but, in a lot of ways, Fly Low helped set the stage for helping backcountry become more mainstream. Not just from the apparel side of things but, working with the ski community to help backcountry reach the center stage of the ski community.
In this episode, Dan shines the light on how Fly Low developed from its very humble beginnings sharing a more detailed look at the nitty-gritty that goes into building a brand. He also shares a better look at how to stay nimble as a young company and, more importantly, how to build a community that people can proudly get behind.
Matt sits down with Shred Dog co-founders Marc Dietz & Dallas Moore. Shred dog is a technical apparel company making kid’s clothes for now, but they do plan on expanding into men’s and women’s apparel. They decided to start small, literally.
In a lot of ways, they’re changing the way people look at kids’ technical apparel. For the longest time kids’ gear didn’t get much attention because they’ll just outgrow their apparel. Shred Dog actually addresses this by bringing new technology to the table to help you get more out of your kids’ gear. Another fairly wide hurdle is how to market a product for their parents who don’t really know a ton about technical apparel themselves.
In this episode, Dallas and Marc chat about their approach to marketing their products, both in the abstract sense and with kids products specifically, the importance of finding balance from your business partner, some interesting challenges that come with building a business rooted in kids outdoor apparel.
Matt sits down with NoSweat Chief Operating Officer David Holt. NoSweat makes pads for hats and helmets designed to help keep sweat out of your eyes, a simple concept with a fairly niche use but it's been received incredibly well especially for athletes. In this episode, we dive into cultivating brand culture, the different nuances of the startup world vs corporate culture, challenges with manufacturing (especially for sure a simple product), and marketing and finding the perfect people for your product, especially when introducing a relatively new concept
Matt sits down with Stout Tent founder Caitlyn Stout. Caitlyn and her co-founder (and husband) Jim Stout were fed up with their banking jobs and decided to take the plunge into a venture that would get them closer to what they loved most, the outdoors. Though that tale itself is pretty remarkable, what’s even more captivating is how Caitlyn and Jim went about creating and prototyping their tents. Since they’ve started they have grown hand over fist having built out a bustling rental arm of Stout Tent and even bought out some of their competition. In this episode, Caitlyn reveals some insight on Stout Tent’s operational logistics, the struggles of moving large product nationally, and taking ‘The Plunge’
Matt sits down with Winterstick president Rob Lu. Winterstick is a snowboard brand originally started by Dimitrije Milovich who brought to life some of the first pow surfs. In essence, he gave us the tools to surf the earth. Winterstick has had quite a journey since then. Today Lu, is largely responsible for a lot of the progressive shapes coming out of this pioneering brand. In this episode, Rob discusses where Winterstick lies in the tapestry of snowboarding history, trend-setting design elements, coming back into vogue, and some tips on how to break into the snowboarding industry.
Matt sits down with Nomatic co-founder Jacob Durham. There’s a good chance you may already be familiar with Nomadic. They are huge innovators in the everyday carry industry, making a variety of specialized bags for luggage, travel, commuting, and camera & videography.
What you may not know is that Nomatic was really started on a quest for knowledge for Jacob and his co-founder Jon Richards to dip their toes into the product development game. They’ve grown hand over fist and launched countless Kickstarter for new products that always seem to be wild successes. In this episode, Jacob shares his approach and philosophy towards business, some pointers on how to launch and create a successful Kickstarter campaign, and the absolute importance of storytelling.
Matt sits down with Oros Apparel co-founder Michael Markesbery. Oros makes outdoor apparel and outerwear using their own patented Solarcore insulation technology. What’s Solarcore you ask? Solarcore is the flexible version of a typically rigid and fragile material used by NASA called aerogel. More importantly, Solarcore is the first-ever aerogel composite in the world. That’s right, Oros is literally revolutionizing the outerwear industry by bringing a completely new insulation technology to the table and that’s no small feat. Together, Michael and his co-founder Rithvik Venna, have put together a seasoned all-star product development team to come together and change the way people experience warmth one piece of apparel at a time.
Matt sits down with GCI Outdoor founder Jeff Polke. GCI Outdoor is an outdoor chair and furniture brand specializing in innovation. Some of you might be familiar with GCI, some of you might not but, they are a long-time innovator in the outdoor space. They’ve been in business for coming up on their 25th year, a fairly huge milestone. In this episode, Jeff walks us through building a solution based business and GCI Outdoor was able to stay nimble, navigating the brutal world of patenting products and constantly be delivering new practical products that keep people coming back for more.
Matt sits down with Path Project founder Scott Bailey. Path Projects is a specialty running brand making innovative running with a simple, sleek, aesthetic, and an emphasis on functionality. The idea of Path Projects, his newest endeavor, came from him wanting running shorts to fit what he was looking for but not being thrilled with the options on the market. With over 30 years of experience in the apparel industry, he’s perfectly equipped to build a better pair of shorts, so that’s exactly what he did and after launching in 2018, Path Projects has been growing rampantly. In this episode, Scott dives into the challenges and advantages of using the Direct to consumer model, how COVID has helped get people outside, and how he took his prior experience and used it to build a brand making products that people love and will have customers keep coming back more.
This podcast episode was originally recorded on October 22nd, 2018. We wanted to bring this episode back from the archives because we thought it fit in nicely with our current Adventure Photography & Camping themed giveaway. We've cleaned up the audio a bit and hope that you enjoy the episode with founder James Collie talking about how and why he started ICEMULE.
Josh sits down with ICEMULE founder James Collie. Wouldn’t it be nice to enjoy a cold beverage on the go without having to lug around a bulky backpack? Of course, it would, and fortunately enough that’s EXACTLY the problem ICEMULE is solving delivering soft-sided coolers. These super functional coolers are modeled after a dry bag and a backpack ensuring a tight, secure seal while adding the convenience of being able to carry everything on your back. Additionally, these cooler bags are collapsible and much more versatile than your average cooler making it a way more convenient option for food and beverage storage when you’re on the go! We are thrilled to get a chance to sit down with ICEMULE founder James Collie to dive deeper into the inspiration of this game-changing cooler and get a better glimpse at where ICEMULE is headed into the future!
Josh sits down with Fossil Outdoors founder Everett Jesse. Outdoor brand solving common pain points in the outdoor industry as environmentally sustainably as possible. Outdoor Fossil’s start was nudged by fate's hand. Everett’s journey into the outdoors started years ago with a serious health issue. After searching for better answers he found exercise and a healthy lifestyle was his best bet at helping him heal and what started off as walks outside turned into hiking, then biking, then mountain biking. As outdoor enthusiasts, we’ve all run into our own fair share of frustrations and roadblocks from gear. However, when faced with these problems, Everett rolled up his sleeves and got to work; creating a product for an issue that’s never really been solved before.
This podcast episode was originally recorded on May 5, 2020. We wanted to bring this episode back from the archives because we thought it fit in nicely with our current fitness and wellness themed giveaway. We've cleaned up the audio a bit and hope that you enjoy the episode with owner Charlie Gower talking about his journey in building The Nue Co.
Josh sits down with The Nue Co. co-founder Charlie Gower. The Nue Co. makes supplements that bridges alternative medicine and proven scientifically backed ingredients. Charlie and his wife and co-founder Jules, began Nue Co. to help improve people’s health whether that’s the health of their gut, skin, or sleep. After getting fed up with mediocre synthetic products, he and his wife started to take matters into their own hands to deliver products that will help and heal people with ingredients that won’t harm the earth.
Josh sits down with Tether Straps co-founder Kevin Novotny. Tether Straps make straps to help keep your accessories safe and secure when romping around in the outdoors. The idea for the company originally came while Kevin was searching around to find the right gift (in this case a camera strap) for Tether Straps co-founder and accomplished photographer, Natalie Grant. He couldn’t find leather straps he liked to get as a gift and after much deliberation, they decided to develop their own. That initial project is how camera straps became the first product they came to offer. Since then they’ve been developing some other products and their journey has largely been a grand success but, not without some interesting twists and turns.
Josh sits down with Limm co-founder Patrick Grimm. Limm makes at-home workout equipment to make working at home easier and more enjoyable. Limm was born from Patrick and his two co-founders (his wife, and his father) started this family business because they wanted the right tools to get the best workout at home that they could. They noticed that what they were looking for wasn’t exactly readily available and after catching the entrepreneurial spark from a friend, they realized there was nothing stopping them from filling in the fitness gap. Now, not only do they enjoy all the products themselves, they are absolutely dedicated to making more products that outperform what’s currently on the market.
This podcast episode was originally recorded on December 24th, 2019. We wanted to bring this episode back from the archives because we thought it fit in nicely with our current giveaways. We've cleaned up the audio a bit and hope that you enjoy the episode with founder Drew Clark talking about how and why he started California Cowboy.
Josh sits down with California Cowboy founder Drew Clark. California Cowboy makes Innovative versions of short sleeve button-downs and apres-ski shirts. They exist to help you celebrate the togetherness of being outside and have even built some handy functions into the designs of their apparel that seriously capture that spirit. Clark grew up surfing and skiing quite a bit but, was a lot better at socializing and that’s partially where he originally got the inspiration to launch a brand like California Cowboy. He loved the aesthetic and style of vintage surf and ski, wanted to create a brand and product line that focused on bringing people together to focus on the outdoors. With over 15 years in the apparel industry, it’s no surprise that California Cowboy is already starting to become a household name.
Josh sits down with Abaco Polarized founder Greg Sarkin. Abaco Polarized makes high quality polarized sunglasses backed by a lifetime warranty (and they MEAN lifetime). Originally starting as a boutique sunglasses brand, Abaco has grown over the years to offer more and more styles of sunglasses and even blue light sunglasses but, what really sets them apart is their customer service which seems to blow competitors out of the water. It’s one thing to offer a great product at an incredible price but, another to offer the customer service to back it up. Abaco is a prime example of a brand that goes above and beyond to make sure their customers get the most out of their products and that’s something we love to see!
Josh sits down with Mission Mercantile founder Chuck Bowen. Mission Mercantile is a high-quality leather good brand with a broad range of products. They might be a relatively young brand but there are decades and decades of history behind it and the quality behind each of their bags and leather goods shows it. Beyond Mission Mercantile as a brand, they are actually responsible for manufacturing a lot of other brands out there that you may even know a little better. Their expertise is without question and sitting at the head of the company, Chuck has built out a business that’s quite a force to be reckoned with and built around the idea that you should love what you buy and be able to keep it forever. When you buy Mission Mercantile, you get the Mission Mercantile guarantee that your bag will be such high quality that it will likely outlast you and be able to be passed down to loved ones for generations.
This podcast episode was originally recorded on April 7th, 2020. We wanted to bring this episode back from the archives because we thought it fit in nicely with our current adventure/travel themed giveaway. We've cleaned up the audio a bit and hope that you enjoy the episode with founder Zane Lamprey talking about how and why he started Adv3nture.
Josh sits down with Adv3nture founder Zane Lamprey. Ad3nture is a brand making adventure gear for thirsty travelers. Ok, what does that even mean? That question might be easier to answer if you knew their founder a bit better and chances are you do! Zane Lamprey is a comedian, actor, editor, producer, and writer for television and movies, but NONE of that takes away his passion for the outdoors and more than anything, travel. We got a chance to sit down to see how a guy who has enough on his plate makes time to get outside. Buckle up for one of our most interesting episodes yet from one of the more unexpected guests on The ReddyYeti Podcast.
Josh sits down with Wuru Wool founder Matt Disney. Wuru Wool is a relatively young function fashion and apparel company that’s been steadily growing its arsenal of high-quality merino wool goods. This isn’t the first time we’ve featured them on The ReddyYeti Podcast and since we last spoke they’ve been seriously upping the ante for what they have to offer. In this catch-up sesh, we dive into the progression of Wuru and the advantages of being a smaller, more nimble company in the face of COVID-19.
Josh sits down with San Diego Hat Co. Managing Director Dan Cuffaro. San Diego Hat Co makes hats and accessories that bridge fashion and functional hats and accessories. Originally started in 1993, they were inspired when the original owners took a trip to Bali, Indonesia. They came in contact with a lot of artisans and handmade products and, after returning stateside they came up with some designs that kickstarted the entire operation. Although they started with only a few hats selling to independent retailers it wasn’t long before the great to offer a ton of new lines in every style you could possibly want.
This podcast episode was originally recorded on February 13, 2017. Since Bradley Mountain is a part of our current giveaway we wanted to bring this episode back from the archives. We've cleaned up the audio a bit and hope that you enjoy the episode with founder Tyler Axtell talking about how and why he started Bradley Mountain.
Josh sits down with Bradley Mountain founder Tyler Axtell. Tyler created his first bag early while attending college; in his spare time, he would make bags and work with his hands as a way to unwind. Now, Bradley Mountain is a lifestyle brand that exists to inspire the creators, makers, and innovators of the world. Their bags and leather goods are made by hand from their home base in sunny San Diego, California. Follow along as Tyler lays out his journey in this week's episode of The ReddyYeti Podcast
Josh sits down with Allett Wallets co-owner Adam Muscat. Allett makes Ultra-Thin Wallets and leather accessories. You may have heard of them already as they happen to be the pioneers of the ultra-thin wallet trend, which they introduced in 1995. Surprisingly enough, Adam and his co-owner and sister, Bridget Muscat got their entrepreneurial spirit from being involved in their parent’s pasta manufacturing business. They grew up helping out making organic noodles, going to trade shows, and sitting in on business meetings helping spark their passion for business. So, how does one go from pasta to wallets? It wouldn't be until a fateful plane ride that Adam and his father would find themselves sitting next to the original founders of Allett Wallets. One thing led to another and three months later they bought Allett and have built it since to the leather carry good titan it’s slowly rising to be.
Josh sits down with Ferrum Forge Knife Works co-founder Elliot Willamson. Ferrum Forge is a relatively young knife manufacturer that was started from the humble beginnings of Elliot's garage. Elliot was always drawn towards knives and for most of his life was considered the goto ‘knife guy’ when someone needed a sharp edge. After graduating from UCSC, recently buying a house in 2009, he found himself with way more space and way more free time. With a garage at his disposal, he made his first knife, and over the next decade, his operation morphed into a little company that best fits the overall market for knives. It’s funny how a little free time can turn into a lifelong career just like that.