Matt sits down with Sea Sense Flip Flops founder Luke McMillan. Sea Sense Flip Flops makes vegan, beautifully made eco-friendly flip flops however, there is much much more behind Sea Sense than just fantastic sandals.
Luke really makes sea sense stand apart and where the really awesome piece of his business comes in is the socio-economic and environmentally sustainable piece of Sea Sense. Sea Sense is working with various grassroots NGO’s to create a system designed to turn plastics into a commodity to incentivize people to help collect plastics on beaches and near waterways to prevent them from getting into our oceans. A big piece of Luke’s plan is to keep things on a grassroots level to make sure that everyone is involved in the mission equally and without vanity and he’s actually willing to go through great lengths to make that so.
In this episode, Luke dives into how he developed a product to help push forward his social and environmentally driven mission (Think Tom’s but, better), what it’s like managing relationships with NGO’s and grassroots organizations, building a community around a global issue, and how to cultivate it in a way that shares the spotlight.
Matt sits down with PostFly founder Brian Runnals. PostFly is a mostly fly fishing subscription box, that offers everything you need whether you’re a seasoned veteran fly fisher or just starting out.
As you might have guessed, Brian started PostFly because he wanted to make it easy to get into FlyFishing and take a lot of the guesswork out of the process. PostFly handles all the details so you don't have to worry about it. They do the leg work of stuff that has traditionally been the difficult part of fly fishing.
In this episode, Brian dives into how he managed to build the proverbial plane in the air and build PostFly from just an idea to a thriving business. He also talks about the importance of strong relationships, the logistics behind operating a subscription box service, and his thoughts on keeping manufacturing strictly in the US.
Matt sits down with Flylow founder Dan Abrams. Any hardcore skier, especially the backcountry crowd will recognize Fly Low as one of the bigger small guys in the ski industry. Fly Low makes backcountry skiing apparel and recently started expanding their line digging into mountain biking as well.
Fly Low started as an incredibly small company and has extremely humble beginnings but, in a lot of ways, Fly Low helped set the stage for helping backcountry become more mainstream. Not just from the apparel side of things but, working with the ski community to help backcountry reach the center stage of the ski community.
In this episode, Dan shines the light on how Fly Low developed from its very humble beginnings sharing a more detailed look at the nitty-gritty that goes into building a brand. He also shares a better look at how to stay nimble as a young company and, more importantly, how to build a community that people can proudly get behind.
Matt sits down with Shred Dog co-founders Marc Dietz & Dallas Moore. Shred dog is a technical apparel company making kid’s clothes for now, but they do plan on expanding into men’s and women’s apparel. They decided to start small, literally.
In a lot of ways, they’re changing the way people look at kids’ technical apparel. For the longest time kids’ gear didn’t get much attention because they’ll just outgrow their apparel. Shred Dog actually addresses this by bringing new technology to the table to help you get more out of your kids’ gear. Another fairly wide hurdle is how to market a product for their parents who don’t really know a ton about technical apparel themselves.
In this episode, Dallas and Marc chat about their approach to marketing their products, both in the abstract sense and with kids products specifically, the importance of finding balance from your business partner, some interesting challenges that come with building a business rooted in kids outdoor apparel.
Matt sits down with NoSweat Chief Operating Officer David Holt. NoSweat makes pads for hats and helmets designed to help keep sweat out of your eyes, a simple concept with a fairly niche use but it's been received incredibly well especially for athletes. In this episode, we dive into cultivating brand culture, the different nuances of the startup world vs corporate culture, challenges with manufacturing (especially for sure a simple product), and marketing and finding the perfect people for your product, especially when introducing a relatively new concept