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Built on Passion

We catalog the experience of CEOs, founders, and entrepreneurs in the outdoor, fitness, and wellness industry. All of them have a story to tell. This podcast focuses on a different kind of adventure.
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Built on Passion
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Now displaying: 2021
Dec 17, 2021

Matt sits down with Lone Pine Gear Exchange co-founder Katy Jackson. Lone Pine Gear Exchange is an outdoor gear consignment shop and so much more. They also repair gear, tune skis, are a plastic-free refill station, a coffee shop, and act as a community hub for outdoor lovers of all kinds.

Getting out into nature and enjoying the outdoors is an extremely important part of the human experience, but it can be really hard to commit to living a life that helps reduce the human footprint on the places we love. That’s exactly the issue that Katy wants to address with Lone Pine Gear Exchange. Lone Pine Gear isn’t just a gear consignment shop, it gives anyone and everyone who wants to get outside a place to get everything they need to help keep supporting a cleaner and healthier planet. Katy and her partner didn’t flinch when they came up with the idea of an all-in-one stop for anyone who loves the outdoors as much as they do and although it seems like such a niche, and specific idea for a brick and mortar store, when you examine all the differance aspects it touches on it seems to effortlessly make sense. Beyond helping people to enjoy and get into the sports they love, Lone Pine Gear Exchange is also rapidly serving as a community center for like-minded people to get together and share in whatever passion brings them together in nature.

In this episode of Built On Passion Katy Jackson shares the background of how Lone Pine Gear Exchange got started, how the idea developed, what roadblocks she's faced along the journey, and the “how” and “why” behind Lone Pine Gear Exchange`

Dec 10, 2021

Matt sits down with Bolstr founder Jay Yoo. Bolstr makes ergonomic everyday carry bags and accessories designed to help simplify your life, unburden your mind, and bring a little zen into your everyday life.

Jay isn’t quite a serial entrepreneur, but more of a serial problem solver. He initially got his start as a product manager before moving on to the fashion industry leaving his mark, only to go on and completely revamp how we look at wallets with the inception of the 'Slimmy'. Despite substantially affecting each industry he enters and making it seem like nothing, Jay’s biggest feat has been staying level-headed and focused through all the hard parts of his career. Jay is an incredible reminder that no success comes without struggle and keeping the right perspective and healthy habits pays back in dividends.

In this episode of Built On Passion Jay Yoo walks us through his colorful career highlighting how he ended up starting Bolstr, some serious wisdom on what it means to be an entrepreneur and how he navigated some personal roadblocks along his journey, and the “How” and “Why” behind starting Bolstr

Dec 2, 2021

Matt sits down with Nocs Provisions founder Chris McKleroy. Nocs Provisions has reimagined one of the most iconic tools of exploration, adventuring, and the great outdoors; Binoculars.

Nocs Provisions is bringing binoculars back into vogue and bringing them into the 21st century. It’s interesting how binoculars have been pretty synonymous with time spent outdoors and general adventures of all kinds. Despite being such a recognizable tool it’s not something that’s really been modernized...until now. Nocs is raising the quality, dropping the price, and making binoculars cool again. Their designs are awesome and make this dusty tool more of a functional accessory. Beyond a long-needed update to the classic tool, Nocs is using their products as a jumping-off point to break down barriers in the outdoor space and open it up for people to enjoy getting outside and experience how life-changing it can be.

In this episode of Built On Passion Chris McKleroy shares a more sustainable approach and attitude to bring into a new and budding business, some pitfalls he faced in his first entrepreneurial endeavor and how he managed to avoid them the second time around, and the “How” and “Why” behind Nocs Provisions.

Nov 24, 2021

Matt sits down with 3RD ROCK founder Jessica Mor. 3RD ROCK makes expertly made activewear while challenging the limits on sustainable manufacturing in the fashion and apparel space.

There’s no question that 3RD ROCK’s apparel and activewear is awesome but, beyond the surface of their products is where the magic really happens. What started as a way to make better, more comfortable, and eco-friendly apparel quickly grew into something a little more. It’s easy to label yourself as a do-good company by donating some funds to an organization and calling it a day; however, 3RD ROCK goes above and beyond to create sustainable products while doing what they can to make climbing much more inclusive space. 

In this episode of Built On Passion Jessica Mor shares how she jumped from the fashion world to the climbing industry, her approach for developing functional garments and sustainability, opening up climbing for as many people as possible, and the “How” and “Why” behind 3RD ROCK.

Nov 17, 2021

Matt sits down with Heather’s Choice founder Heather Kelly. Heather’s Choice makes incredibly nutritious and delicious dehydrated backpacking food that doesn’t cut corners on ingredients.

This episode is a little bit of a different format than what you might be used to. We do hit a lot of entrepreneurial themes and we still dig into the nitty-gritty of what Heather’s Choice is all about but, I think what really sets this episode apart is Heather Really lays out her relationship with Heather's Choice, Entrepreneurship, and the meaning behind it all. This isn’t just a job or career, this is a HUGE passion point for Heather, she even describes it as more of an art project. To sum up this episode simply, Heather Kelly is a badass, I wish we had more time to really dig into things and I’m. We really hit the ground running with this episode and dive into some deep topics

In this episode of Built On Passion, Heather Kelly dives into what entrepreneur means to her and how she approaches building and running her business, how she dove into a brand new career and fought her way to fine-tune her process while learning some tough lessons, and the “How” and “Why” behind Heather’s Choice

Nov 10, 2021

Matt sits down with Hiker’s Brew Coffee founder Zach Pecha. Hiker’s Brew Coffee makes sustainably-minded coffee made for the outdoors.

Coffee is one of the most common daily routines in the world. However, the waste and single-use plastic that it can create can be absolutely absurd. In creating Hiker’s Brew Coffee Zach and his co-founder/partner Addy Serum want to help push the coffee industry into a drastically more sustainable future, and it all started with their Venture Pouches. Zach and Addy went down the rabbit hole meticulously eliminating any single-use plastic in their packaging, finding coffee farms that were ethically and sustainably run, and even opt to run their operation with the smallest team possible to prevent any excess coffee from just sitting on the shelves. Their orders are made on purchase to make sure they’re avoiding wasteful excess production and, more importantly, to make sure their coffee is the freshest it possibly can. At the end of the day, it isn’t just the length at which Zach and Addy go to make sure their operation is sustainable, it’s their grit they show in sticking to their guns to maintain their high standards of quality and sustainability.

In this episode of Built On Passion Zach Pecha walks us through the steps they took to ensure their coffee operation was as sustainable as possible with the high-quality coffee, the benefits of staying a small batch company to stay true to their mission, and the ‘How’ and ‘Why’ behind Hiker’s Brew Coffee

Nov 3, 2021

Matt sits down with Ener-C founder Richard Pollock. Ener-C makes a hydrating, energizing Vitamin C drink mix to make healthy habits more enjoyable.

In this episode of Built On Passion Richard Pollock shares some of the hurdles of educating people and evangelizing about the importance of Vitamin C while dispelling some fallacies, some wisdom from his expansive entrepreneurial career, and the truly captivating ‘How’ and ‘Why’ behind Ener-C

Oct 27, 2021

Matt sits down with Batch CBD co-founder Dennis Mistrioty. Batch CBD doesn’t just make incredible CBD products. They also serve as a CBD testing facility and manufacturer for countless other CBD brands.

Batch started when Dennis and his co-founders took the plunge into entrepreneurship as the CBD and hemp industry started to really blossom. However, Instead of heading straight into retail, they started with researching and learning everything they could about the agriculture and manufacturing of hemp and CBD and going on to open up a CBD testing facility. As time went on and the industry grew, so did they. They managed to snowball and expand into hemp extraction and then created their own brand, what we know as Batch CBD. Today they manufacture for some of the biggest brands on the market and have helped set the bar for sustainability, customer satisfaction, and above else, quality. Although it wasn’t necessarily the smoothest journey, through trial and error they found their voice and created their own CBD products.

In this episode of Built On Passion Dennis Mistrioty shares how they built one of the industry-leading CBD Manufacturers, some insights on how they handled marketing in a completely new industry, their approach to building their community, and the ‘how’ and ‘why’ behind starting Batch CBD

Oct 20, 2021

Matt sits down with Yuki Threads co-founder Luke Mitchell. Yuki  Threads makes Technical Snowboarding apparel with a HUGE emphasis on sustainable manufacturing and the snowboarding community at large.

Luke Mitchell, (or as his friends call him, Mitch), and his co-founder Lani started Yuki Threads as a simple way to keep doing what they loved most, snowboarding. After a successful run of hoodies, Mitch started to ask the right question to solidify Yuki Threads as a future household name. He took a step back and asked, “How can we do this better?” rolled up his sleeves, and started his journey coming up with an answer.

Building Yuki Threads wasn’t just a journey to create apparel but, to make technical outerwear that was made responsibly. He dove down the manufacturing rabbit hole to make sure that virtually every step of the way was as sustainable as possible. Mitch brought his adventurous spirit with him throughout the process, literally visiting every stage of production, traveling through India, building real, meaningful, relationships. All in the name of preserving the integrity of Yuki Threads. Sustainable manufacturing is far from anything they’d compromise and a keystone for what the brand has been built on. For the snow industry, and the Fashion industry especially, this level of detail is something that’s unheard of. 

At the end of the day, it isn’t just building a cool brand, it’s about making products that mean something and doing things the responsible way, that’s built around a community and can actively give back to the sport of snowboarding and snow sports as a whole. 

In this episode of Built On Passion, Luke Mitchell shares his approach for tracking down the right manufacturing partners, how he dove headfirst into a brand new industry and came up swimming, and the how and why behind Yuki Threads

Oct 12, 2021

Matt sits down with Sego Ski Co co-founders Peter & Tim Wells. Sego Ski Co is a ski manufacturer making high-quality handmade skis

Over the years Sego Ski Co. has been growing hand over fist as a rapidly rising star in the ski industry. One of the remarkable things about Sego Ski Co. isn’t JUST the fact that they make a remarkable pair of skis, it’s that despite experiencing some serious growth (expanding their facility, growing their team, etc.) they manage to stay committed to the foundational soul on which they’ve built Sego Ski Co. In addition to completely owning their entire manufacturing process, they’ve seriously grown their partnerships, working to help expand the accessibility of snowsports and get more people out there to enjoy it whether it’s their local hill or somewhere along the powder highway in BC.

In this episode of Built On Passion Tim & Peter Wells peel back the curtain on some major milestones they’ve reached, their vision for where Sego Ski Co. exists in the snow industry, and the ‘how’ and ‘why’ behind starting Sego Ski Co.

Oct 5, 2021

Matt sits down with Hestra US Marketing Manager Drew Eakins. Hestra is a family-owned glove manufacturer that has helped define what makes a high-quality performance glove.

It’s no secret that Hestra is considered one of the bigger players in the world of outdoor sports. With being in business for over a century, it’s safe to say they’ve left a serious mark, especially with snow sports (which has been their bread and butter since almost the beginning). However, despite being a recognizable brand you might not realize just where they fit in the tapestry of the outdoor sports industry (and at this point fashion too...really anything glove related). For instance, did you know that Hestra is run by 2 of the 100 true master certified glove cutters in the world (which is a skill that’s dying out… chances are you might not have even realized that there was a glove cutting profession). Not only is Hestra a company built on rich tradition but, they’ve managed to still push forward and both develop and integrate new technology, paving the way for the technical gloves.

In this episode of Built On Passion Drew Eakins shares a glimpse into Hestra’s rich history, a peek behind the curtain of what goes into Hestra’s R & D, and the ‘how’ and ‘why’ behind Hestra

Sep 28, 2021

​​Matt sits down with Dynamite Starfish founder Leslie Kim. Dynamite Starfish makes climbing apparel with climbing culture-inspired designs to fill in some of the blanks in the culture of the climbing community.

Leslie has been a longtime designer, in her career and just as a personal passion. Between her visual art and her many (MANY) hobbies, she’s had a chance to see what kind of culture exists within all the circles she became a part of. As she got into climbing, she felt a SERIOUS sense of community and culture but didn't feel there was a lot of apparel that shines the spotlight on what climbing is REALLY about. I mean, how does one represent the entire zeitgeist of an activity that is built around close-knit communities that are propping up a sport? Well, Leslie found a way. 

There are so many tropes, cliches, and inside jokes embedded in the culture of climbing that every climber is familiar with whether they realize it or not. Leslie aims to take those commonalities and use them to help strengthen a community and make more space for fun. Climbing culture extends beyond the act of climbing and that’s a lot of what Leslie want’s to highlight. Being a climber can mean a lot of things for a lot of different reasons to a lot of different people but, it’s all built on the hinge of the love of the sport and that’s exactly what Leslie wants Dynamite Starfish to amplify.

In this episode of Built On Passion Leslie Kim shares what kinds of roadblocks she faced in starting Dynamite Starfish (but, physical and mental), the uncomfortable nuances of crossing over into the entrepreneurial world, and how she managed to come out on top, and her ‘how’ and ‘why’ behind building Dynamite Starfish

Sep 21, 2021

Matt sits down with FireCreek Snacks co-founder Dustin Riechmann. FireCreek Snacks makes super tasty all-natural snack sticks with better-for-you-ingredients.

Dustin has been a long-time entrepreneur. He’s had a lot of success and really hopped into a lot of different positions along his journey. FireCreek Snacks came together in a wave of serendipity when Dustin met his co-founder Ryan Hansen. When the two of them had met Dustin had an opportunity to explore a lot of different areas of starting a business and was getting increasingly interested in marketing. Ryan on the other hand had a dynamite beef jerky and vast culinary prowess. The combination of them coming together help make FireCreek Snacks one of the best options of snack sticks for anyone who doesn’t want to compromise quality for taste (or vice versa). Not only did they manage to balance each other's skillsets out perfectly, but they also came together to make a better snack that has people keep coming back.

In this episode of Built on Passion Dustin Riechmann shares how he and his partner joined forced to build FireCreek Snacks, what it took to craft their product and truly stand out in an industry with a lot of noise, and the ‘how’ and ‘why’ behind starting FireCreek Snacks

Sep 15, 2021

Matt sits down with Routine co-founder Jake Rhodes. Routine makes daily supplements to help you get into your routine, develop healthy habits, and start the day off right.

Jake might be what you would call a serial entrepreneur but, of his colorful career of building businesses, Routine is something that particularly hit home for him and his co-founder and wife, Erin Rhodes. They didn’t have to dig too deep. It started by simply looking at their daily routine and just asking the simple question of ‘how can we make this better?’ 

The answer was taking something that they did every day, that was simple, that primed them to start the day off right and simplify it. For Erin and Jake and many many people hydration is exactly that; more specifically, hydrating with the concoction of lemon juice, apple cider vinegar, and Himalayan sea salt. This might seem like a simple recipe on its own but,, when you introduce the chaos and unexpected turns of life getting in the way, it can be harder to keep up with the routine. That’s exactly what Jake and Erin sought to remedy in creating Routine. Taking these simple yet extremely impactful rituals like hydration and fueling up and making them simplified, streamlined, and bulletproof when life gets a little hectic. Moreover, creating a product that is healthy, natural, and a better take across the board on a tried and true ritual that can have such a positive impact on how your day unfolds.

In this episode of Built On Passion Jake Rhodes shares his experience in creating his flagship product the mourning routine, how, and the ‘how’ and ‘why’ behind starting Routine.

Sep 7, 2021

Matt sits down with Gozney founder Tom Gozney. Gonzey makes extremely high-quality innovative ovens designed to not just make fantastic pizza but give you the opportunity to maximize your culinary efforts right in your backyard.

Tom’s path to starting Gozney was not at all linear and far from easy but, there’s a consistent theme that followed him through the ups and downs; determination. It all started when his passion for cooking led him to build a pizza oven. What started out as a fun project to keep his hands busy, quickly began to snowball and grow, leading him to build oven after oven. Home oven builds lead to restaurant builds and eventually to push beyond the limits and dream up a way to give everyone the opportunity to have access to a pizza oven and enjoy its versatility to make some truly incredible meals. 

They’ve had some seriously notable partnerships with some well-known chefs and frequently put out recipes to help get you inspired. Tom’s vision for building Gozney isn’t solely to dream up and make innovative products; he aims to break down the barrier of cooking and baking and help people enjoy it as much as he does. Despite the rampant growing success, building Gozney wasn’t exactly all sunshine and bubble gum. A lot of its success relied on Tom’s tenacity to keep getting up and moving forward, and his passion to see his vision through.

In this episode of Built On Passion Tom Gozney shares what led him to start Gozney and the lead up to its now global footprint, a better look at how he developed Gozney’s latest product, and his ‘how’ and ‘why’ behind starting Gozney

Aug 31, 2021

Matt sits down with PNW Bushcraft co-founder Heather Saulsbury. PNW Bushcraft makes outdoor gear specifically for bushcraft but, even bigger than that, they give their customers the tools to have the most fun in the outdoors.

Heather built PNW Bushcraft with her co-founder and husband out of a hobby and passion that grew like wildfire after she began to make gear and sell it on Etsy (it sounds like a simple progression but, when I say they attacked this thing and won, that’s a huge understatement). As the dynamic duo dug deeper into the industry they slowly expanded their product line, doing countless R & D testing, and even began to host meetups, demonstrations, and workshops. One of the bigger things Heather’s been trying to tackle is to open up the outdoors to women and encourage them to learn new skills, and just become comfortable when roughing it. The Outdoor Industry has been marketed as a boys club but, the barriers that exist aren’t solid and Heather wants to break them down once and for all for women and really anyone who wants to get outside and have some fun but, might not know where to start. You don’t need to be perfect or do things flawlessly, you just need to be safe and have fun, and that’s exactly the message Heather wants to promote!

In this episode of Built On Passion Heather Saulsbury walks us through how PNW Bushcraft got started and the steps to grow to where they are now, how she’s been building and nurturing a wave of wild women getting into the outdoors, and her how & why behind starting PNW Bushcraft.

Aug 24, 2021

Matt sits down with Local Laundry co-founders Dustin Paisley & Connor Curran. Local Laundry is an apparel brand based in Calgary Canada that goes far beyond fashion and fabrics.

Local Laundry was created around the question “what if clothing can bring people together?” (Ironically enough this was a thought Connor had while studying abroad in Sweden RIGHT before seriously having it out a washer machine). In any event, Despite Local Laundry primarily being an apparel brand, community and expression are two major keystones that fully drive the soul of what it was built to become; a community and platform of self-expression. From where they source their fabrics, to their manufacturing, and even the brands they collaborate with, everything about Local Laundry is rooted in community and connectivity. While Local Laundry makes incredible clothing, it gets way more interesting beyond the hoodies and hats.

It might be their goal of raising $1,000,000 for local communities by 2030, or the countless partnerships and connection to the community where they’ve dug their roots but, there’s a magic beyond the company that starts to really become captivating when you look beyond the surface. More importantly, Dustin and Connor, show just how important it is to truly breathe life and soul into a company. The ideals behind their brand are an extension of something they believe in and that has made all the difference in not just their brand identity but, their impact on their customers and the relationships they’ve made over the years.

In this episode of Built On Passion Dustin Paisley & Connor Curran share how they cultivated such a strong community, the power of relationships and where that can lead you, and their how & why behind starting Local Laundry

Aug 17, 2021

Matt sits down with Giddy Yo founder Bridgitte Longshore. Giddy Yo makes organic nutritious dark chocolate & body care products that are designed with purpose and made with love.

Bridgette has always had a serious love for healthy living and clean nutritious foods. So, it’s no surprise that Giddy Yo really got its start right in her kitchen while trying to feed her family the best food she could get her hands on. Before long she was making chocolate for farmers markets and that very quickly snowballed into a bigger, and bigger operation until she found herself going through hell-and-high water to source ingredients for enough batches of chocolate to meet her demand. With a sense of uncompromising quality and a commitment to run an ethical business, Bridgitte is fairly strict about what goes into her products and keeps her deep-rooted love for healthy foods sowed within each bar. Beyond making such fantastic chocolate, Bridgitte has instilled a deep sense of gratitude and moral responsibility within Giddy-Yo and is always quick to help support anyone in need. At a point, one can make the argument that Giddy-Yo is less about the chocolate and more about celebrating the little things in life that make it special.

In this episode of Built On Passion Bridgitte Longshore shares how she scaled her business so quickly, the challenges of sourcing ingredients while maintaining the highest quality, and her how and why behind building Giddy Yo.

Aug 10, 2021

Matt sits down with Earth Echo Foods co-founder Craig Collins. Earth Echo Foods makes nutritious superfoods designed to promote a healthier lifestyle in the most natural way possible while pushing to help heal mother earth any way they can.

Craig and his wife and co-founder Danette are no strangers to the entrepreneurial world. They got their start by building a strong community around a fitness site and as they gained more and more traction their following started to ask about supplements. It didn’t take much for Danette and Craig to decide to answer the call of their community but they knew if this is something they were going to do they wanted to do it right and take it all the way. After going above and beyond to find the best possible ingredients, that aren’t just packed with vital nutrients but, also responsibly harvested, they came up with their Cacao Bliss. It didn’t take long for them to sell out and with their customers raving about what they had concocted it was pretty clear that they had once again caught lightning in a bottle and decided to officially start Earth Echo Foods. 

In this episode of Built On Passion Craig Collins shares the steps they took to fine-tune a product to fit exactly what their community wanted and some of the challenges they faced, the lengths they are going to make sure Earth Echo foods are operating as sustainably as possible, and their how & why behind starting Earth Echo Foods.

Aug 3, 2021

Matt sits down with HydroSwell co-founder Kaydn Jensen. HydroSwell is a budding supplement brand that has come out of the gate swinging with a hydration + protein mix filling a gap in the supplement world.

With a lot of people progressing into adulthood and beyond, it’s not uncommon for us to grab sugary drinks or caffeinated beverages as a pick-me-up. The problem is, that becomes a slippery slope when it turns into a habit, and that's exactly what Kaydn aims to help fight through HydroSwell. Creating healthy habits usually starts with your diet, and with creating HydroSwells Pro Loco Kaydn wants to help keep people satisfied and properly fueled without getting too carried away. So what was the spark that pushed Kaydn to concoct this kind of supplement? This was something that he himself was looking for but couldn't quite find and after reaching for one too many sugar drinks, he decided to get his hands dirty and create what he couldn’t find. After a long R & D process, he figured out something that not only worked for him but also filled a void within the market. A great drink mix to help keep you going, stay hydrated, stay satiated, and help you get started with living a healthier lifestyle.

In this episode of ReddyYeti | Built On Passion Kaydn Jensen shares, what it took to really develop what he wanted HydroSwell to be from idea to final product, how rocky waters can serve as a great proving ground for entrepreneurs, and his how and why behind starting HydroSwell

Jul 27, 2021

Matt sits down with HybridLight founder Terry Peterson. HybridLight makes high-quality flashlights and lanterns all of which have some kind of double feature. Most of them act as a device charge or have a solar charging component.

Terry got into the flashlight game because of an interesting opportunity. What he thought was a one-off business venture quickly became a hobby and snowballed substantially from there. After his first build, he ended up getting such great feedback to the point where he couldn’t ignore the writing on the wall and started HybridLight as a serious endeavor. As a brand HybridLight goes far above and beyond creating an incredible product while keeping their price point at a level that makes sure they have something in just about anyone’s price range. What’s even more jaw-dropping is Terry and his team haven’t spent a dime on advertising which in 2021 is beyond impressive. HybridLight has also been committed to creating opportunities to give back to the community and with their fundraising program, they’ve been able to help countless people in a truly unique way. HybridLight is a phenomenal example of how focusing on your product and really solving a problem in the most honest way possible can pay off in dividends and when you have passion in the driver seat, you can’t lose.

In this episode of ReddyYeti | Built On Passion Terry Peterson shares the value of not following your passion but bringing it with you. How staying product-driven can drive a business, and how & why he built HybridLight.

Jul 20, 2021

Matt sits down with MooseJaw Mountaineering CEO Eoin Comerford. MooseJaw Mountaineering is an online and brick-and-mortar retailer specializing in apparel and gear for skiing, snowboarding, rock climbing, hiking, and camping.

If you’re already familiar with MooseJaw chances are it played a solid role in helping you get outdoors. If you haven't, well, let’s just say there’s still hope for you. Eoin has been with the company for over a decade and got to see it evolve but, more notably he’s helped steer it from being a small company with vibrant energy to a big company with vibrant enthusiastic energy without sacrificing the spirit of love for all things outdoors. Not only have they developed and kept a fantastic brand culture but, they also aren’t afraid to experiment with interesting ways to give customers a better experience. MooseJaw is more than just creating efficient systems, more than just numbers; It’s giving people a chance to interact with gear in new ways, connect with people who not only can help them find exactly what they’re looking for and would serve them best, but also help excite them to use their gear. 

In this episode of Built On Passion Eoin Comerford shares how to balance growth as a company without sacrificing culture and identity, his approach for balancing online and in-person sales, and MooseJaws plans to make getting outside a more enjoyable and inclusive experience.

Jul 12, 2021

Matt sits down with PurePower founder Don McLaughlin. PurePower Botanicals is a health and wellness company making supplements designed to help you live a healthy life. Their supplements are a combination of carefully CBD, herbs, minerals, and functional mushrooms to come together to give you the support you're looking for.

Don is an endurance athlete and a wellness advocate however, his foray into the wellness world was one that came after a long arduous journey that challenged what he knew about health. This stark shift nudged him towards CBD as a solution. Before long he took that even further, started doing research into herbs and minerals to further give him the health boost he was looking for, interviewing health experts and even publishing a book on sports medicine and the endocannabinoid system. He was looking at CBD in a new light, as a part of a system rather than a remedy in and of itself and this idea laid the groundwork for the philosophy behind PurePower Botanicals. So, he brought on an herbalist, built an all-star team, and with a ton of community support, began to build PurePower Botanicals.

In this episode of Built On Passion, Don McLaughlin shares his how and why behind PurePower Botanicals, what it took to create and market his products, and how he built an all-star team.

Jul 7, 2021

Matt sits down with Puori founder Oliver Amdrup. Puori is a supplement company dedicated to giving you the highest quality supplements while providing full transparency of the ingredients in their products.

Oliver’s passion for health and nutrition came way before he started Puori and was the main motivation for him to take the plunge into entrepreneurship. As Oliver studied nutrition he looked at what was on the market and realized that there was a huge lack of transparency with supplement brands who weren’t forthcoming with some of the finer details of their products' ingredients. This lack of transparency built the foundation of Puori and helped them not only stand out but give consumers something they’ve been searching for; accountability. Puori’s mission is to raise the standards of the supplement industry and create products that are made using the cleanest and highest quality possible. With their partnership with the Clean Labels Project, there’s no question that they are well on the way to raising the bar for the industry.

In this episode of ReddyYeti | Built On Passion Oliver Amdrup shares how and why he started Puori and what the road has been like in building a brand with such a high commitment to high-quality products and transparency.

Jun 29, 2021

Matt sits down with Cani-Brands founder Chris Lord. Cani-Brands is made up of four distinct CBD experiences (Cani-Sleep, Cani-Boost, Cani-Mend, & Cani-Fresh) designed to help you get the most out of your CBD products. 

Throughout Chris’s extensive experience in the business world, there are two things that for him always come first when building a successful company; Strong customer service and a problem-solving mentality. That’s precisely the idea behind each experience, to give the customer a solution for the problem they are turning to CBD to help treat. Not only do they provide different approaches to common ailments but offer options on how to enjoy your CBD products (tinctures, capsules, or even an oral spray just to name a few) Although Cani-Brands wasn’t his first rodeo and it hasn’t been all smooth sailing, Cani-Brands is on track to be a widely recognized brand built on relationships and positive experiences. Having already been accepted by a ton of professional athletes (and showing up in ¾ of NHL Locker Rooms) It’s pretty clear that Cani-Brands is on to something.

In this episode of ReddyYeti | Built On Passion Chris Lord shares his approach to customer service & marketing, how he built some poignant relationships, and what it takes to truly build brand identity.

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