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Built on Passion

We catalog the experience of CEOs, founders, and entrepreneurs in the outdoor, fitness, and wellness industry. All of them have a story to tell. This podcast focuses on a different kind of adventure.
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Now displaying: February, 2021
Feb 22, 2021

Matt sits down with Waxhead co-founder Shannon Kenner. Waxhead makes natural sunscreen and skincare products that are made ethically, sustainably, and are non-toxic. 

Shannon and his Kari are completely dedicated to educating the public about what healthy sunscreen really looks like. Their story of kickstarting Waxhead started with the notion that they wanted to start a B2C company after each having a robust career in B2B marketing. After a series of the right dominos falling at the right time, they ended up exploring and digging deeper and deeper into finding sunscreen that wasn’t pumped with chemicals and struggled to find something that they were satisfied with. They quickly realized there was a solution to filling this serious gap in sun protection, so they rolled up their sleeves and starter building what they now call Waxhead.

In this episode of The ReddyYeti Podcast Shannon drops some serious sunscreen science facts on us and frames exactly why he started Waxhead and where they fit in the tapestry of the skincare and sun protection industry.

Feb 16, 2021

Matt sits down with Let’s Go Chia co-founder Lance Capel. Let’s Go Chia turns the popular superfood we know as chia seeds and turns it into a much better form of consumption. By powdering this neat little seed, and adding some supporting ingredients like turmeric, Lance, and Kelli Chapel have created a better way to get your chia fix.

Lance and Kelli originally made their blend of Let’s Go Chia for themselves but figured it could be a fun project to turn it into something real. It really didn’t take long for them to dive into Let’s Go Chia on a more serious note and with way more gumption. It’s rare that we get a chance to talk with a brand this fresh out of the gate and it seems like Let’s Go Chia has hit the mark with every step they take. Not only are they occupying a new product space but, they're taking a popular and globally celebrated superfood and adding a new spin to it.

In this episode of The ReddyYeti Podcast Lance shares with us how they developed their product and how they grew in popularity so quickly. We also chat about how they are getting the word out and some interesting and exciting new products they’re already working on.

Feb 9, 2021

Matt sits down with Carbo Rocket founder Brad Keyes. CarboRocket has become a household name in the west coast cycling world as one of the best options for endurance fuel to keep you going during long rides and races. Though Brad's been making this proprietary mix since the late 2000s it wasn’t until recently that Carbo Rocket has really taken off.

The remarkable thing about Carbo Rocket is that Brad never really intended for it to become a full-blown business. Keyes originally created Carbo Rocket for himself. After experiencing nausea time and time again during rides, he eventually got fed up and started as a way to keep him properly fueled to experience and craft his own endurance mix. With the help of some friends, he landed a bullseye that started getting the attention of the riding community.

In this episode of the ReddyYeti podcast, Brad walks us through some of the trials and tribulations of what it took to build Carbo Rocket and push through some plateaus to find success.

Feb 2, 2021

Matt sits down with Healthy Roots Hemp founder Liz Merritt. Healthy Roots Hemp is dedicated to making CBD wellness products in almost any format you can possibly think of, ranging from classic tinctures to even cbd dog treats to keep your anxious pup a little more chill. They even have a provisional patent on their formulation method of their CBD products.

Liz got her start in the cannabis industry right as it started to boom in the late 2000s. She got her start working for a family-owned cannabis cultivation company and got a hands-on look at how to successfully grow cannabis and hemp. Despite the pushback, she got from being a woman in a male-dominated industry she thrived and learned the in’s and outs of how to successfully run a cultivation operation. It wasn’t until she was met with some unfortunate news that brought her gaze to the medicinal side of hemp, CBD. Being that CBD is a brand new industry Liz felt it needed more credibility and scientific backing. So she took her prior knowledge and experience, got back in the lab, and started slowly building what we now know as Healthy Roots Hemp.

In this episode, Liz shares some insight on how she got started on her entrepreneurial path, navigating a newly emerging industry, and some logistics on creating a wide breadth of products. She also describes some of the challenges of being a woman in the CBD and cannabis industry and actually helped blazed the trail to make it more accessible for women, even before actually starting Healthy Roots Hemp. 

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