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Built on Passion

We catalog the experience of CEOs, founders, and entrepreneurs in the outdoor, fitness, and wellness industry. All of them have a story to tell. This podcast focuses on a different kind of adventure.
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Now displaying: March, 2021
Mar 30, 2021

Matt sits down with Wisdom Superfood founder Sean K Fay. Wisdom Superfood makes highly nutritious supplements from mushrooms designed to give you whole nutrition for a healthy body and mind.

Sean’s foray into starting Wisdom Superfood is best explained through his own story, and of course from the beginning. His beginning is likely unlike any you’ve heard mainly because he got his start in infomercials and could be seen as a relatively big player in making some household names mainstream. Sean has been a long-time producer and through his journey, he slowly got more and more focused on his health. What’s most interesting is Sean has had a really robust experience in infomercial marketing and has been attacking digital marketing with the same vigor he’s held consistently throughout his career. One thing is for certain, is Sean knows the ins and outs of getting a product he’s passionate about to an audience and knows how to turn labor into love.

In this episode of ReddyYeti | Built On Passion Sean K Fay shares his extraordinary colorful story on how he became interested in health and nutrition, the nuances of marketing a product, and how to educate your audience on a product or concept that they might not know about. 

Mar 22, 2021

Matt sits down with Armadillo Merino® founder Andy Caughey. Armadillo Merino® makes merino clothing and base layers but, their focus is way different than anything you’ve likely come across. They focus on functionality but, not just comfort and temperature control. They take things even further by delivering a product that can keep you protected in extreme conditions. 

Andy has been in the merino game for a long time so it’s safe to say he’s no stranger to the magic that is merino wool. He got the inspiration to start Armadillo Merino® after hearing countless heartbreaking stories of people in extreme conditions having their synthetic next-to-skin clothing melted to their skin under extreme heat. In his eyes, there was a simple solution to that in merino wool. While synthetic fabrics can be good in certain situations, merino’s natural qualities make it one of the absolute best choices under almost any circumstances

In this episode of ReddyYeti | Built On Passion Andy expands on how and why he started Armadillo Merino®, some of the deeper beneficial qualities of merino wool, and how he shares his passion for merino wool as a material with the world.

Mar 15, 2021

Matt sits down with Zego Foods founder Colleen Kavanagh. Zego Foods is a healthy food company making delicious high-quality foods and snacks but that really only scratches the surface of what they are. They are at the forefront of a food health standards revolution and are leading the way to ensure that people are getting the cleanest and safest foods possible.

Buckle up, because we’re about to take a peek behind the curtain of food standards. Colleen has been working in the food/health industry for her entire career, starting on the policy level. Throughout her years of experience, she realized that there was a serious disconnect between how healthy food is produced and the standards designed to ensure they were high quality. She slowly went deeper into the industry until she decided to create a vehicle for change, Zego Foods, where she’s in the driver seat and blazing the trail for food standards and transparency in a very serious way. This issue of lack of transparency with food safety standards is what drives Zego Foods and although they do make some tasty and highly nutritious products are more of a catalyst for change than simply a snack brand.

In this episode of ReddyYeti | Built On Passion Colleen Kavanagh shares the truth behind food quality standards and how Zego Foods is about to change what it means to make healthy food.

Mar 2, 2021

This podcast episode was originally recorded on December 28th, 2020. In an effort to support the launch of Sea Sense Flip Flop’s recently launched Kickstarter and their overall mission and message we have decided to recast their recently launched episode.

Matt sits down with Sea Sense Flip Flops founder Luke McMillan. Sea Sense Flip Flops makes vegan, beautifully made eco-friendly flip flops however, there is much much more behind Sea Sense than just fantastic sandals. 

Luke really makes sea sense stand apart and where the really awesome piece of his business comes in is the socio-economic and environmentally sustainable piece of Sea Sense. Sea Sense is working with various grassroots NGO’s to create a system designed to turn plastics into a commodity to incentivize people to help collect plastics on beaches and near waterways to prevent them from getting into our oceans. A big piece of Luke’s plan is to keep things on a grassroots level to make sure that everyone is involved in the mission equally and without vanity and he’s actually willing to go through great lengths to make that so.

In this episode, Luke dives into how he developed a product to help push forward his social and environmentally driven mission (Think Tom’s but, better), what it’s like managing relationships with NGO’s and grassroots organizations, building a community around a global issue, and how to cultivate it in a way that shares the spotlight.

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