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Built on Passion

We catalog the experience of CEOs, founders, and entrepreneurs in the outdoor, fitness, and wellness industry. All of them have a story to tell. This podcast focuses on a different kind of adventure.
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Now displaying: April, 2021
Apr 14, 2021

Matt sits down with Terra FRMA founder Allison Barnard. Terra FRMA is an emergency preparedness company dedicated to creating products to give you the mental and emotional tools to overcome natural disasters.

Allison is what she would call a serial entrepreneur and, I don’t think anyone would argue otherwise. It’s safe to say that when Allison comes up with a good idea, she follows through, and that is very much the case for how she started Terra FRMA. Disaster is something that touched her personally and was ultimately the catalyst for her creating Terra FRMA’s disaster deck but, for her it wasn’t simply a matter of creating a product to address her experience. She took it all the way, as far as talking to countless disaster experts, making sure the most common natural disasters were addressed fully and completely. One of the more remarkable things that Terra FRMA covers is how to handle these traumatic situations on a physiological and emotional level. That’s something that was extremely important to Allison when creating the grab & Go Kit and something that she didn’t find ANY other disaster resource really included. In fact, it was exactly that missing component that made her say ‘Yeah, I can do this better’ and start Terra FRMA.

In this episode of Built On Passion Allison Barnard shares why she started Terra FRMA, some of the obstacles she faced and how she overcame them, and how she added a new element to what it means to be prepared for a disaster.

Apr 12, 2021

Matt sits down with OM founder Dr. Sandra Carter. OM makes mushroom superfood supplements designed to help with full-body nutrition and improve brain function.

Dr. Sandra Carter has had an exceptionally robust career in the health and wellness industry, in a myriad of different capacities. Despite her interdisciplinary knowledge of health and wellness, it was a personal experience that drew her towards the power of mushrooms and ultimately led her to use her expertise to evangelize their benefits. Not only has she helped launch an extremely successful brand that is widely recognized, but she also has helped create a very impressive mushroom cultivation operation and help other supplement and food companies alike get their hands on OM’s high-quality crop. Ultimately, Dr. Carter’s mission is to help people improve their health and wellness through the nutritional benefits of mushrooms, and OM is her vehicle to do so!.

In this episode of ReddyYeti | Built On Passion Dr. Carter shares how, after a colorful career in health and wellness she honed in on bringing mushrooms as a superfood into the mainstream, some of the benefits of mushrooms, and how OM developed their products.

Apr 8, 2021

Matt sits down with Worn founder Bryan Marville. Worn is a performance sock brand that’s pioneered its own proprietary fabric blend to conquer some of the common complaints.

I’m sure it’s safe to say we’ve all had a favorite pair of socks’ that became a saggy, loose, uncomfortable disappointment. When it comes to athletic performance this isn’t something you’d take lightly. Your feet are a complex part of your body, and if not taken care of properly can cause a lot of ailments. Worn founder Bryan Marville recognized this as something that needed to be addressed. In Fact, it was enough to get him to jump from his career in marketing to kick-starting a company dedicated to bridging the complexities and nuances of performance footwear with the only buffer between your shoes and your feet. For a long time socks become a forgotten factor while performance shoes and boots get all the glory. Worn aims to create socks that are just as advanced in foot protection as the high-end footwear you find on the market today.

In this episode of ReddyYeti | Built On Passion, Bryan Marville shares a bit about how he developed Worn’s proprietary Arrowool, some challenges that come with being a young company, and how he transitioned from being immersed in the marketing world to developing a product-driven brand.

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