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Built on Passion

We catalog the experience of CEOs, founders, and entrepreneurs in the outdoor, fitness, and wellness industry. All of them have a story to tell. This podcast focuses on a different kind of adventure.
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Now displaying: June, 2021
Jun 29, 2021

Matt sits down with Cani-Brands founder Chris Lord. Cani-Brands is made up of four distinct CBD experiences (Cani-Sleep, Cani-Boost, Cani-Mend, & Cani-Fresh) designed to help you get the most out of your CBD products. 

Throughout Chris’s extensive experience in the business world, there are two things that for him always come first when building a successful company; Strong customer service and a problem-solving mentality. That’s precisely the idea behind each experience, to give the customer a solution for the problem they are turning to CBD to help treat. Not only do they provide different approaches to common ailments but offer options on how to enjoy your CBD products (tinctures, capsules, or even an oral spray just to name a few) Although Cani-Brands wasn’t his first rodeo and it hasn’t been all smooth sailing, Cani-Brands is on track to be a widely recognized brand built on relationships and positive experiences. Having already been accepted by a ton of professional athletes (and showing up in ¾ of NHL Locker Rooms) It’s pretty clear that Cani-Brands is on to something.

In this episode of ReddyYeti | Built On Passion Chris Lord shares his approach to customer service & marketing, how he built some poignant relationships, and what it takes to truly build brand identity.

Jun 22, 2021

Matt sits down with Zero dB founder Gary LeBlanc. Zero dB makes a plant-based science-backed cbd-free functional beverage that actively helps you relax and quiet your mind.

We’ve all been in a situation where we’ve been so tired, so run down, that we end up reaching for an energy drink or an extra cup of coffee. Well, what if we had the same option when we’re overly stressed? That’s the question that Gary and a team of scientists from NeuroTheryX (NTX) have been asking and, more importantly, have answered. After studying CNS (central nervous system)-related genetic pathways linked to anxiety, they tested combination after combination of plant extracts to finally find the perfect combination that will help center your mind and bring you back to your baseline. Beyond pioneering an experiential beverage Zero dB has taken a HUGE leap in opening up the functional beverage space for something other than energy drinks and other similar stimulants. What’s even more fascinating is that this isn’t just a holistic approach, this is carefully tested science at its best.

In this episode of Built On Passion Gary LeBlanc digs into the science behind what Zero dB is, his why behind creating such a unique beverage, and his philosophy on the importance of making space

Jun 14, 2021

Matt sits down with Lava Linen’s co-founder Mary Swanson. Lava Linens make linen travel towels designed to be a much more environmentally friendly option than microfiber towels. 

Lava Linens is a family business run by Mary, her sister Caitlin Dickman, and their mother Sheila Bannigan that was started when Mary decided to take a hard left turn with her career and found herself on the trip of a lifetime. While putting together her gear list, she wanted a towel she could easily travel with and still provide more comfort than your typical microfiber towel. After a ton of research, Mary and Sheila didn’t just stumble upon Linen as being the best option they also unearthed the fact that Linen in many ways was a wildly more sustainable fabric than microfiber and synthetic materials in general while still performing just as well. It wasn’t too long into her backpacking excursion when Mary realized she couldn’t be the only one looking for a non-synthetic option so she promptly called up her mother and sister and began rolling the snowball that is Lava Linens. Although they’re starting with linen travel towels, their sights are on the horizon and they have some serious plans for the future. This all-star team of women isn't just looking to change how people shop for products but, encourage them to be more mindful in the process.

In this episode of Built On Passion Mary Swanson shares how Lava Linens got its start and what sent her down a rabbit hole of sustainable manufacturing, the wonders of linen’s practicality, and how Lava Linens is helping to steer outdoors and travel enthusiasts away from petroleum-based products containing microplastics

Jun 8, 2021

Matt sits down with Smartish founder Matt Altschul. Smartish makes design-focused function optimized Phone cases and accessories to make your life a little easier. While they have a serious utilitarian side to their designs, they aren’t afraid to wave their weird flag.

Phones have become an everyday necessity and it’s an easy thing to take for granted or even worse, drop and crack your screen. Smartish’s aim is to make carrying around a phone more practical and even give you a chance to add a little personality to your life. Their phone cases aren’t JUST phone cases and often have a secondary feature built into the design, plus they have a ton of color and design options to give your case a little pizazz. It might seem like a simple thing on paper but, for founder Matt Altschul, the product building aspect of Smartish is something he holds close to his chest. With such a fun brand that’s adding convenient innovations to everyday simple items, it’s hard to not see the passion that’s fueled this creative rocket.

In this episode of Built On Passion Matt Altschul shares how Smartish came to be, how he approaches product development, how to build a brand that stands for something, and the importance of finding your strengths and sticking to them.

Jun 1, 2021

Matt sits down with SylvanSport founder Tom Dempsey. SylvanSport makes camping gear designed to make your time spent outdoors way more enjoyable. 

Their SylvanSport Go, the crown jewel of their products, is a redesign of a pop-up camper from the perspective of a kayaker, skier, mountain biker. Tom dreamed and built it from the ground up himself, with the goal to develop a product that could transport gear and be towed for any vehicle. What makes this so interesting is that he hated trailers. This gave him the foresight to build something that anyone can get behind. Tom’s knack for product design has helped him create a company that is pushing boundaries from a technology standpoint but, it’s his passion for the outdoors that keeps him pushing forward and more importantly creating a company that can be a force of good for the outdoor industry.

In this episode of ReddyYeti | Built On Passion Tom Dempsey shares his perspective on building a company that is extremely product-driven, how he stays hungry to keep creating, and the importance of community and the people SylvanSport serves.

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