Info

Built on Passion

We catalog the experience of CEOs, founders, and entrepreneurs in the outdoor, fitness, and wellness industry. All of them have a story to tell. This podcast focuses on a different kind of adventure.
RSS Feed Subscribe in Apple Podcasts
Built on Passion
2022
September
August
July
May
April
March
February
January


2021
December
November
October
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August


Categories

All Episodes
Archives
Categories
Now displaying: July, 2021
Jul 27, 2021

Matt sits down with HybridLight founder Terry Peterson. HybridLight makes high-quality flashlights and lanterns all of which have some kind of double feature. Most of them act as a device charge or have a solar charging component.

Terry got into the flashlight game because of an interesting opportunity. What he thought was a one-off business venture quickly became a hobby and snowballed substantially from there. After his first build, he ended up getting such great feedback to the point where he couldn’t ignore the writing on the wall and started HybridLight as a serious endeavor. As a brand HybridLight goes far above and beyond creating an incredible product while keeping their price point at a level that makes sure they have something in just about anyone’s price range. What’s even more jaw-dropping is Terry and his team haven’t spent a dime on advertising which in 2021 is beyond impressive. HybridLight has also been committed to creating opportunities to give back to the community and with their fundraising program, they’ve been able to help countless people in a truly unique way. HybridLight is a phenomenal example of how focusing on your product and really solving a problem in the most honest way possible can pay off in dividends and when you have passion in the driver seat, you can’t lose.

In this episode of ReddyYeti | Built On Passion Terry Peterson shares the value of not following your passion but bringing it with you. How staying product-driven can drive a business, and how & why he built HybridLight.

Jul 20, 2021

Matt sits down with MooseJaw Mountaineering CEO Eoin Comerford. MooseJaw Mountaineering is an online and brick-and-mortar retailer specializing in apparel and gear for skiing, snowboarding, rock climbing, hiking, and camping.

If you’re already familiar with MooseJaw chances are it played a solid role in helping you get outdoors. If you haven't, well, let’s just say there’s still hope for you. Eoin has been with the company for over a decade and got to see it evolve but, more notably he’s helped steer it from being a small company with vibrant energy to a big company with vibrant enthusiastic energy without sacrificing the spirit of love for all things outdoors. Not only have they developed and kept a fantastic brand culture but, they also aren’t afraid to experiment with interesting ways to give customers a better experience. MooseJaw is more than just creating efficient systems, more than just numbers; It’s giving people a chance to interact with gear in new ways, connect with people who not only can help them find exactly what they’re looking for and would serve them best, but also help excite them to use their gear. 

In this episode of Built On Passion Eoin Comerford shares how to balance growth as a company without sacrificing culture and identity, his approach for balancing online and in-person sales, and MooseJaws plans to make getting outside a more enjoyable and inclusive experience.

Jul 12, 2021

Matt sits down with PurePower founder Don McLaughlin. PurePower Botanicals is a health and wellness company making supplements designed to help you live a healthy life. Their supplements are a combination of carefully CBD, herbs, minerals, and functional mushrooms to come together to give you the support you're looking for.

Don is an endurance athlete and a wellness advocate however, his foray into the wellness world was one that came after a long arduous journey that challenged what he knew about health. This stark shift nudged him towards CBD as a solution. Before long he took that even further, started doing research into herbs and minerals to further give him the health boost he was looking for, interviewing health experts and even publishing a book on sports medicine and the endocannabinoid system. He was looking at CBD in a new light, as a part of a system rather than a remedy in and of itself and this idea laid the groundwork for the philosophy behind PurePower Botanicals. So, he brought on an herbalist, built an all-star team, and with a ton of community support, began to build PurePower Botanicals.

In this episode of Built On Passion, Don McLaughlin shares his how and why behind PurePower Botanicals, what it took to create and market his products, and how he built an all-star team.

Jul 7, 2021

Matt sits down with Puori founder Oliver Amdrup. Puori is a supplement company dedicated to giving you the highest quality supplements while providing full transparency of the ingredients in their products.

Oliver’s passion for health and nutrition came way before he started Puori and was the main motivation for him to take the plunge into entrepreneurship. As Oliver studied nutrition he looked at what was on the market and realized that there was a huge lack of transparency with supplement brands who weren’t forthcoming with some of the finer details of their products' ingredients. This lack of transparency built the foundation of Puori and helped them not only stand out but give consumers something they’ve been searching for; accountability. Puori’s mission is to raise the standards of the supplement industry and create products that are made using the cleanest and highest quality possible. With their partnership with the Clean Labels Project, there’s no question that they are well on the way to raising the bar for the industry.

In this episode of ReddyYeti | Built On Passion Oliver Amdrup shares how and why he started Puori and what the road has been like in building a brand with such a high commitment to high-quality products and transparency.

1