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Built on Passion

We catalog the experience of CEOs, founders, and entrepreneurs in the outdoor, fitness, and wellness industry. All of them have a story to tell. This podcast focuses on a different kind of adventure.
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Now displaying: August, 2021
Aug 31, 2021

Matt sits down with PNW Bushcraft co-founder Heather Saulsbury. PNW Bushcraft makes outdoor gear specifically for bushcraft but, even bigger than that, they give their customers the tools to have the most fun in the outdoors.

Heather built PNW Bushcraft with her co-founder and husband out of a hobby and passion that grew like wildfire after she began to make gear and sell it on Etsy (it sounds like a simple progression but, when I say they attacked this thing and won, that’s a huge understatement). As the dynamic duo dug deeper into the industry they slowly expanded their product line, doing countless R & D testing, and even began to host meetups, demonstrations, and workshops. One of the bigger things Heather’s been trying to tackle is to open up the outdoors to women and encourage them to learn new skills, and just become comfortable when roughing it. The Outdoor Industry has been marketed as a boys club but, the barriers that exist aren’t solid and Heather wants to break them down once and for all for women and really anyone who wants to get outside and have some fun but, might not know where to start. You don’t need to be perfect or do things flawlessly, you just need to be safe and have fun, and that’s exactly the message Heather wants to promote!

In this episode of Built On Passion Heather Saulsbury walks us through how PNW Bushcraft got started and the steps to grow to where they are now, how she’s been building and nurturing a wave of wild women getting into the outdoors, and her how & why behind starting PNW Bushcraft.

Aug 24, 2021

Matt sits down with Local Laundry co-founders Dustin Paisley & Connor Curran. Local Laundry is an apparel brand based in Calgary Canada that goes far beyond fashion and fabrics.

Local Laundry was created around the question “what if clothing can bring people together?” (Ironically enough this was a thought Connor had while studying abroad in Sweden RIGHT before seriously having it out a washer machine). In any event, Despite Local Laundry primarily being an apparel brand, community and expression are two major keystones that fully drive the soul of what it was built to become; a community and platform of self-expression. From where they source their fabrics, to their manufacturing, and even the brands they collaborate with, everything about Local Laundry is rooted in community and connectivity. While Local Laundry makes incredible clothing, it gets way more interesting beyond the hoodies and hats.

It might be their goal of raising $1,000,000 for local communities by 2030, or the countless partnerships and connection to the community where they’ve dug their roots but, there’s a magic beyond the company that starts to really become captivating when you look beyond the surface. More importantly, Dustin and Connor, show just how important it is to truly breathe life and soul into a company. The ideals behind their brand are an extension of something they believe in and that has made all the difference in not just their brand identity but, their impact on their customers and the relationships they’ve made over the years.

In this episode of Built On Passion Dustin Paisley & Connor Curran share how they cultivated such a strong community, the power of relationships and where that can lead you, and their how & why behind starting Local Laundry

Aug 17, 2021

Matt sits down with Giddy Yo founder Bridgitte Longshore. Giddy Yo makes organic nutritious dark chocolate & body care products that are designed with purpose and made with love.

Bridgette has always had a serious love for healthy living and clean nutritious foods. So, it’s no surprise that Giddy Yo really got its start right in her kitchen while trying to feed her family the best food she could get her hands on. Before long she was making chocolate for farmers markets and that very quickly snowballed into a bigger, and bigger operation until she found herself going through hell-and-high water to source ingredients for enough batches of chocolate to meet her demand. With a sense of uncompromising quality and a commitment to run an ethical business, Bridgitte is fairly strict about what goes into her products and keeps her deep-rooted love for healthy foods sowed within each bar. Beyond making such fantastic chocolate, Bridgitte has instilled a deep sense of gratitude and moral responsibility within Giddy-Yo and is always quick to help support anyone in need. At a point, one can make the argument that Giddy-Yo is less about the chocolate and more about celebrating the little things in life that make it special.

In this episode of Built On Passion Bridgitte Longshore shares how she scaled her business so quickly, the challenges of sourcing ingredients while maintaining the highest quality, and her how and why behind building Giddy Yo.

Aug 10, 2021

Matt sits down with Earth Echo Foods co-founder Craig Collins. Earth Echo Foods makes nutritious superfoods designed to promote a healthier lifestyle in the most natural way possible while pushing to help heal mother earth any way they can.

Craig and his wife and co-founder Danette are no strangers to the entrepreneurial world. They got their start by building a strong community around a fitness site and as they gained more and more traction their following started to ask about supplements. It didn’t take much for Danette and Craig to decide to answer the call of their community but they knew if this is something they were going to do they wanted to do it right and take it all the way. After going above and beyond to find the best possible ingredients, that aren’t just packed with vital nutrients but, also responsibly harvested, they came up with their Cacao Bliss. It didn’t take long for them to sell out and with their customers raving about what they had concocted it was pretty clear that they had once again caught lightning in a bottle and decided to officially start Earth Echo Foods. 

In this episode of Built On Passion Craig Collins shares the steps they took to fine-tune a product to fit exactly what their community wanted and some of the challenges they faced, the lengths they are going to make sure Earth Echo foods are operating as sustainably as possible, and their how & why behind starting Earth Echo Foods.

Aug 3, 2021

Matt sits down with HydroSwell co-founder Kaydn Jensen. HydroSwell is a budding supplement brand that has come out of the gate swinging with a hydration + protein mix filling a gap in the supplement world.

With a lot of people progressing into adulthood and beyond, it’s not uncommon for us to grab sugary drinks or caffeinated beverages as a pick-me-up. The problem is, that becomes a slippery slope when it turns into a habit, and that's exactly what Kaydn aims to help fight through HydroSwell. Creating healthy habits usually starts with your diet, and with creating HydroSwells Pro Loco Kaydn wants to help keep people satisfied and properly fueled without getting too carried away. So what was the spark that pushed Kaydn to concoct this kind of supplement? This was something that he himself was looking for but couldn't quite find and after reaching for one too many sugar drinks, he decided to get his hands dirty and create what he couldn’t find. After a long R & D process, he figured out something that not only worked for him but also filled a void within the market. A great drink mix to help keep you going, stay hydrated, stay satiated, and help you get started with living a healthier lifestyle.

In this episode of ReddyYeti | Built On Passion Kaydn Jensen shares, what it took to really develop what he wanted HydroSwell to be from idea to final product, how rocky waters can serve as a great proving ground for entrepreneurs, and his how and why behind starting HydroSwell

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