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Built on Passion

We catalog the experience of CEOs, founders, and entrepreneurs in the outdoor, fitness, and wellness industry. All of them have a story to tell. This podcast focuses on a different kind of adventure.
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Now displaying: October, 2021
Oct 27, 2021

Matt sits down with Batch CBD co-founder Dennis Mistrioty. Batch CBD doesn’t just make incredible CBD products. They also serve as a CBD testing facility and manufacturer for countless other CBD brands.

Batch started when Dennis and his co-founders took the plunge into entrepreneurship as the CBD and hemp industry started to really blossom. However, Instead of heading straight into retail, they started with researching and learning everything they could about the agriculture and manufacturing of hemp and CBD and going on to open up a CBD testing facility. As time went on and the industry grew, so did they. They managed to snowball and expand into hemp extraction and then created their own brand, what we know as Batch CBD. Today they manufacture for some of the biggest brands on the market and have helped set the bar for sustainability, customer satisfaction, and above else, quality. Although it wasn’t necessarily the smoothest journey, through trial and error they found their voice and created their own CBD products.

In this episode of Built On Passion Dennis Mistrioty shares how they built one of the industry-leading CBD Manufacturers, some insights on how they handled marketing in a completely new industry, their approach to building their community, and the ‘how’ and ‘why’ behind starting Batch CBD

Oct 20, 2021

Matt sits down with Yuki Threads co-founder Luke Mitchell. Yuki  Threads makes Technical Snowboarding apparel with a HUGE emphasis on sustainable manufacturing and the snowboarding community at large.

Luke Mitchell, (or as his friends call him, Mitch), and his co-founder Lani started Yuki Threads as a simple way to keep doing what they loved most, snowboarding. After a successful run of hoodies, Mitch started to ask the right question to solidify Yuki Threads as a future household name. He took a step back and asked, “How can we do this better?” rolled up his sleeves, and started his journey coming up with an answer.

Building Yuki Threads wasn’t just a journey to create apparel but, to make technical outerwear that was made responsibly. He dove down the manufacturing rabbit hole to make sure that virtually every step of the way was as sustainable as possible. Mitch brought his adventurous spirit with him throughout the process, literally visiting every stage of production, traveling through India, building real, meaningful, relationships. All in the name of preserving the integrity of Yuki Threads. Sustainable manufacturing is far from anything they’d compromise and a keystone for what the brand has been built on. For the snow industry, and the Fashion industry especially, this level of detail is something that’s unheard of. 

At the end of the day, it isn’t just building a cool brand, it’s about making products that mean something and doing things the responsible way, that’s built around a community and can actively give back to the sport of snowboarding and snow sports as a whole. 

In this episode of Built On Passion, Luke Mitchell shares his approach for tracking down the right manufacturing partners, how he dove headfirst into a brand new industry and came up swimming, and the how and why behind Yuki Threads

Oct 12, 2021

Matt sits down with Sego Ski Co co-founders Peter & Tim Wells. Sego Ski Co is a ski manufacturer making high-quality handmade skis

Over the years Sego Ski Co. has been growing hand over fist as a rapidly rising star in the ski industry. One of the remarkable things about Sego Ski Co. isn’t JUST the fact that they make a remarkable pair of skis, it’s that despite experiencing some serious growth (expanding their facility, growing their team, etc.) they manage to stay committed to the foundational soul on which they’ve built Sego Ski Co. In addition to completely owning their entire manufacturing process, they’ve seriously grown their partnerships, working to help expand the accessibility of snowsports and get more people out there to enjoy it whether it’s their local hill or somewhere along the powder highway in BC.

In this episode of Built On Passion Tim & Peter Wells peel back the curtain on some major milestones they’ve reached, their vision for where Sego Ski Co. exists in the snow industry, and the ‘how’ and ‘why’ behind starting Sego Ski Co.

Oct 5, 2021

Matt sits down with Hestra US Marketing Manager Drew Eakins. Hestra is a family-owned glove manufacturer that has helped define what makes a high-quality performance glove.

It’s no secret that Hestra is considered one of the bigger players in the world of outdoor sports. With being in business for over a century, it’s safe to say they’ve left a serious mark, especially with snow sports (which has been their bread and butter since almost the beginning). However, despite being a recognizable brand you might not realize just where they fit in the tapestry of the outdoor sports industry (and at this point fashion too...really anything glove related). For instance, did you know that Hestra is run by 2 of the 100 true master certified glove cutters in the world (which is a skill that’s dying out… chances are you might not have even realized that there was a glove cutting profession). Not only is Hestra a company built on rich tradition but, they’ve managed to still push forward and both develop and integrate new technology, paving the way for the technical gloves.

In this episode of Built On Passion Drew Eakins shares a glimpse into Hestra’s rich history, a peek behind the curtain of what goes into Hestra’s R & D, and the ‘how’ and ‘why’ behind Hestra

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