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Built on Passion

We catalog the experience of CEOs, founders, and entrepreneurs in the outdoor, fitness, and wellness industry. All of them have a story to tell. This podcast focuses on a different kind of adventure.
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Now displaying: March, 2022
Mar 29, 2022

Life as a bootstrapper can be tough. You don't have the luxury to hire extra team members.  And you can't pour money into marketing like the bigger brands. 

But with the right mindset your small size becomes an advantage that lets you run rings around your competition. 

In today’s episode, you’ll meet Priority Bicycles’ co-founder, Connor Swegle. Along with his co-founder, Connor made Priority Bicycles one of the most successful Kickstarter campaigns in history and turned his passion into his job. 

In this episode you will discover how to turn your bootstrapper status into an advantage and carve out a lucrative niche in your market. 

Listen now!

Show highlights include:

  • Why bootstrapping lets you run rings around your VC-funded competition when a hot new trend appears (10:17)
  • The “fearless storyteller” method that convinces manufacturers to produce your product even if you can't guarantee them sales (12:36) 
  • Why one-day traffic spikes make the cash register ring (even if you don’t make any sales) (14:23)
  • The “reckless” launch strategy that lets you make more sales in the off-season without sacrificing profits in the peak season (20:22)
  • Why barely planning makes you more profit than a detailed 5 year plan (31:42)
Mar 22, 2022

A common dream amongst entrepreneurs is to create a brand so big it defines a culture. 

These brands start from passionately serving a niche community. But if you’re not careful, money gets in the way and you lose sight of your purpose. 

So, how do you prevent it? 

By remembering that your business is not your identity. By detaching yourself from the results, even when your competitors overtake you. And by learning from someone who’s done it before. 

Like today's guest Dan Abrams. He started Flylow to serve the backcountry skiing community. Even as Flylow expands into new markets, they never stray too far from their roots. 

In this episode, you’ll discover how to build a brand so big it defines a culture, while staying true to your roots. 

Listen now! 

Show highlights include:

  • How “divorcing your brand” helps you sleep better at night and stay level headed when leading your business (5:26) 
  • How grassroots marketing lets you dominate multinational brands (even if you can barely scrape together a dollar for advertising)  (17:30)
  • Why the dorky teenage cashier down the street makes your brand more sales than a well-polished ad campaign ever will… if you have a good brand story (25:43) 
  • Why paying big bucks to celebrity athletes sabotages your sales and damages your brand (and who to work with instead) (32:59) 
  • The “sun and shoes” method that makes critical decisions easier even if you’re stressed out of your mind (46:47)
Mar 15, 2022

There’s a nasty trap that plagues today’s entrepreneurs. 

They think all you have to do is build a better product and the customers will form a line. But if you go into business with that attitude, all you’ll do is burn a bunch of money without making a sale. 

Even if you’ve got a great product, you still need to find your customers. Which can seem like an uphill battle, so it helps if you learn from someone who’s done it before. 

Someone like today’s guest Travis Merrigan of Grayl. Grayl’s bigger message is doing good, helping people and driving to make the world a better place, any way they can. They’re doing good, and they’re doing well financially too! 

In this episode, you’ll discover how to find consumers for your product, how to attract superstar team members,  and how to change the world through your business. 

Listen now! 

Show highlights include:

 

  • How to “kickstart” your business by getting paying customers before you build your product (8:07) 
  • Why a great brand story lets you hire top level talent on a tight budget (9:23) 
  • How to get your next product idea: all you need is a problem, a child’s toy and a bike pump (16:55)
  • How you can save the planet with your business (even if all you do is run the local corner store)  (32:04)
  • Why paying your employees to work for someone else lets you attract top-level talent to your business (44:29)
  • How to turn your business into a perpetual motion machine that keeps growing no matter how much money you give away (48:44)
Mar 8, 2022

In business it’s important to play to your strengths. So if you’re a manufacturer, keep manufacturing. If you’re a marketer, keep marketing. 

But playing it too safe can blind you to a big opportunity for decades. If you step outside of your comfort zone, you could be bound for a big payday. 

That was the case for Devil-Dog Dungarees. The company had been manufacturing apparel for other brands since 1927. But now, Devil-Dog is on track to become the next Levi’s. 

In this episode, you’ll meet our guests Sean Connelly and Stephanie Newman.  They’ll show you why pivoting unlocks explosive growth. You’ll discover insider tips for growing your brand (or even starting it from scratch). 

Listen now! 

Show highlights include:

  • Why a close relationship with your supplier lets you scale your “best sellers” faster (10:21) 
  • A simple, obvious (but rarely done) way to guarantee repeat business (16:31) 
  • How to add “sustainable” features to your product without sacrificing profit (21:27)
  • The “dirty hands” secret that lets you start a successful business (even if you don’t have any idea how to start) (25:55) 
  • How showing your product to retailers gets you more sales (even if they never buy it) (27:39) 
  • How to get an “emerging brand” award even if your brand has existed for years (29:48) 
  • Get free marketing with an almost undetectable addition to your product (30:38)
Mar 1, 2022

Sure, making money is great. But what if you could use your business to change the world? 

I’m not talking about cheap tricks like “we donate 1% of profits to charity”. 

I’m talking about real changes you can see, like saving the rainforests, sheltering the homeless, and feeding the hungry… all while maintaining a healthy profit. 

It’s possible. And today’s guest Philip Freeman is here to show you how. He’s the founder of Murphy’s Naturals, an outdoor lifestyle brand and certified B Corp. 

In this episode, you’ll discover how to put more money in your pocket, while making a lasting positive impact on the world. 

Listen now!

Show highlights include:

  • How generating terrible business ideas  sets you up for success (even if you abandon them) (3:09) 
  • Why walking down the drinks aisle at the supermarket lets you launch your business without fear of competition (4:21) 
  • Why caring husbands create more successful businesses (and how you can get an edge, even if you’re a bachelor) (6:20) 
  • How a clear mission statement lets you attract better employees, do more good, and enjoy more time outdoors (14:53) 
  • The 3 P’s that let you save the planet while still making a profit (19:19) 
  • A little-known way to attract superstar employees (without ever advertising) (27:30)
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