Life as a bootstrapper can be tough. You don't have the luxury to hire extra team members. And you can't pour money into marketing like the bigger brands.
But with the right mindset your small size becomes an advantage that lets you run rings around your competition.
In today’s episode, you’ll meet Priority Bicycles’ co-founder, Connor Swegle. Along with his co-founder, Connor made Priority Bicycles one of the most successful Kickstarter campaigns in history and turned his passion into his job.
In this episode you will discover how to turn your bootstrapper status into an advantage and carve out a lucrative niche in your market.
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A common dream amongst entrepreneurs is to create a brand so big it defines a culture.
These brands start from passionately serving a niche community. But if you’re not careful, money gets in the way and you lose sight of your purpose.
So, how do you prevent it?
By remembering that your business is not your identity. By detaching yourself from the results, even when your competitors overtake you. And by learning from someone who’s done it before.
Like today's guest Dan Abrams. He started Flylow to serve the backcountry skiing community. Even as Flylow expands into new markets, they never stray too far from their roots.
In this episode, you’ll discover how to build a brand so big it defines a culture, while staying true to your roots.
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There’s a nasty trap that plagues today’s entrepreneurs.
They think all you have to do is build a better product and the customers will form a line. But if you go into business with that attitude, all you’ll do is burn a bunch of money without making a sale.
Even if you’ve got a great product, you still need to find your customers. Which can seem like an uphill battle, so it helps if you learn from someone who’s done it before.
Someone like today’s guest Travis Merrigan of Grayl. Grayl’s bigger message is doing good, helping people and driving to make the world a better place, any way they can. They’re doing good, and they’re doing well financially too!
In this episode, you’ll discover how to find consumers for your product, how to attract superstar team members, and how to change the world through your business.
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In business it’s important to play to your strengths. So if you’re a manufacturer, keep manufacturing. If you’re a marketer, keep marketing.
But playing it too safe can blind you to a big opportunity for decades. If you step outside of your comfort zone, you could be bound for a big payday.
That was the case for Devil-Dog Dungarees. The company had been manufacturing apparel for other brands since 1927. But now, Devil-Dog is on track to become the next Levi’s.
In this episode, you’ll meet our guests Sean Connelly and Stephanie Newman. They’ll show you why pivoting unlocks explosive growth. You’ll discover insider tips for growing your brand (or even starting it from scratch).
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Sure, making money is great. But what if you could use your business to change the world?
I’m not talking about cheap tricks like “we donate 1% of profits to charity”.
I’m talking about real changes you can see, like saving the rainforests, sheltering the homeless, and feeding the hungry… all while maintaining a healthy profit.
It’s possible. And today’s guest Philip Freeman is here to show you how. He’s the founder of Murphy’s Naturals, an outdoor lifestyle brand and certified B Corp.
In this episode, you’ll discover how to put more money in your pocket, while making a lasting positive impact on the world.
Listen now!
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