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Built on Passion

We catalog the experience of CEOs, founders, and entrepreneurs in the outdoor, fitness, and wellness industry. All of them have a story to tell. This podcast focuses on a different kind of adventure.
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Now displaying: April, 2022
Apr 12, 2022

Turning your passion into your business sounds great.  

But you know what usually ends up happening? You get so caught up in your passion that you ignore what your market needs. So you barely turn a profit, you get burned out and you give up. 

So why not do the opposite? You start with a passion for entrepreneurship. You find a lucrative opportunity, you learn about the business, and then you develop that passion. 

That's what today's guest Jacob Durham did with NOMATIC. 

In this episode, you'll discover the importance of curiosity and a bigger vision when it comes to your long-term happiness. You'll also find out how to launch and scale your business through Kickstarter and product development. 

Listen now! 

Show highlights include:

  • How to launch a market-defining product even if you’ve only got an idea, time and $200 (2:56) 
  • The Kickstarter blueprint that practically guarantees your success (even if you’ve got no product idea yet) (8:43) 
  • Compete in a cutthroat market with rookie marketing skills by applying the “never settle” principle (10:39) 
  • The Facebook secret that takes your Kickstarter campaign from $3500 a week to $8000 a day (13:17) 
  • How to create an unforgettable brand story that sells (even if your product is a commodity anyone anyone can find on Amazon) (17:43) 
  • Apply the “Chinese New Year” rule to find manufacturers who will never leave you out of stock (19:39) 
  • The “survival of the fittest” principle that creates market dominating products (22:47) 
  • Why sharing your trade secrets with your competitors makes you a more successful businessperson (25:51) 
  • How to stay passionate about your business for the next decade by focusing on your “why” (26:18)
Apr 5, 2022

Most big brands start with a big idea. But when you’re establishing your business, thinking too big holds you back and turns into procrastination. 

Your business success could start as simply as an idea for better ski gear and a factory in some guy’s garage. 

At least that’s how it was for Chris Pew of TREW Gear. Chris is here to tell you the story of how to build your business from an idea to a successful brand. 

In this episode you'll discover how to build a lucrative business from scratch with nothing but a simple idea and some courage. 

Listen now! 

Show highlights include:

  • The “Frankenstein's monster” method that lets you design a killer product without any experience (5:21) 
  • How to find your first production factory, even if you think everybody will knock you back because you are too small (7:10) 
  • Why the fastest way to develop a high-selling product is to drive across country for weeks on end (9:31) 
  • The “hot, medium, mild” strategy that will have retailers begging to put your apparel line in their store window (11:23) 
  • Create a cult following around your brand by pivoting into a 21st century retail model (12:18) 
  • Sell to your online store’s “on the fence” customers by telling them about the “living room dressing room” (20:57)
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