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Built on Passion

We catalog the experience of CEOs, founders, and entrepreneurs in the outdoor, fitness, and wellness industry. All of them have a story to tell. This podcast focuses on a different kind of adventure.
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Now displaying: May, 2022
May 24, 2022

The supplement business is cut-throat. If you can’t stand out from the competition, your business will look like everyone else’s and be ignored.  

But if you find a gap in the market, you’ll enter a league of your own. With no direct competitors, it’s like having a license to print money. 

Today’s guest Sarah Whyte got her start formulating supplements for other companies. Now she’s broken into the health market with her own brand, Bloat No More. She found a gap in the competition, and she’ll show you how to do the same. 

In this episode, you’ll discover how to stand out from the competition, grow your revenue, and retain your customers for longer. 

Listen now!

Show highlights include:

 

  • The 3-step method that sets you apart from the competition and lets you increase your average order value (2:54) 
  • How to make hyper-personalized product recommendations that boost your conversion rate (without hiring a sales team) (3:48) 
  • The “shotgun” paid ads method that gets you a high ROAS (even if you don’t do audience testing) (5:49) 
  • Why adding one new payment option could eliminate your stock management worries for good (11:32)

 

May 10, 2022

Bootstrapping can be great: you get to control every part of your business and choose your lifestyle. 

But if you waste precious time on mundane tasks because you don’t have the funding, then bootstrapping becomes a cage. 

Today’s guest is Hailey Swartz, co-CEO of Actual Veggies. They started out washing and reusing their competitor’s packaging because they couldn’t afford their own. 

But in this episode, you’ll hear how she took on VC funding, and how you can use it to achieve greatness: like filling the shelves of grocery stores nationwide. 

In this wide-ranging discussion, you’ll discover how to combine bootstrap philosophy with venture capital - so you can live that free lifestyle you’ve been dreaming of. 

Listen now! 

Show highlights include:

 

  • Why 10k from Sequoia Capital is better for your business than $1M from some no-name investor (5:07)  

 

  • Why raising capital from dozens of VCs gives you a competitive advantage (even if it takes more time to raise the money) (6:07) 
  • The multi-channel outreach method that almost guarantees your product lands on retail shelves (8:02) 
  • Why going D2C spells disaster for your profit margins (even though you’re cutting out the middleman) (9:39) 
  • The “in store activation” method that lets you run profitable advertising campaigns without spending thousands on data analytics (10:28) 
  • How to turn your next idea into a hit product without insider knowledge or a product development team (13:00)
May 3, 2022

If you’ve ever dreamt of building a million-dollar ecommerce business, the following might scare you:  out of $1 million, most ecom businesses take home only $50k in profit. That’s less than a truck driver’s wages!  

But there’s a small group of entrepreneurs that take home a much bigger chunk of the sales. Today’s guest Jeremy Lux of lifestyle brand Illumine Collect is a prime example. He gives away 20% of Illumine Collect’s revenue to charity, and still has enough profit to go around. 

In this episode, you’ll discover strategies that give you fat profit margins, so you can give more, live a free lifestyle or buy your dream car. 

Listen now and discover strategies that give you a fat profit margin without blowing all your money on expenses. 

Show highlights include:

  • Build a rock solid foundation of revenue by staying in tune with your inner “ratty kid” (2:00) 
  • How old-school brick and mortar business owners can give you a headstart in a cutting-edge digital business (6:35)
  • How to raise brand awareness without dropping a dime on ads or paying out influencers (11:24) 
  • The dead simple email marketing strategy that lets you build an engaged following by posting once a month (and make more money than annoying weekly newsletters) (13:10)
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