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Built on Passion

We catalog the experience of CEOs, founders, and entrepreneurs in the outdoor, fitness, and wellness industry. All of them have a story to tell. This podcast focuses on a different kind of adventure.
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Now displaying: July, 2022
Jul 26, 2022

As lovers of the great outdoors, our enjoyment comes from nature. It’s only logical to run a sustainable business, so the next generation can enjoy the same lifestyle.

But if you’re running an apparel brand, being sustainable is almost impossible! Sustainable packaging and materials are either  non-existent, hard to source, or expensive. 

That hasn’t stopped our guest Stephen Weisbuch. His apparel company, The Recycled Planet, has taken this ethos of sustainability to the extreme. They use exclusively recycled, repurposed or sustainable materials — no matter how expensive it makes his jackets. 

Now, if you’re running your business to make a living, I’m not saying you have to go broke in the name of sustainability. 

In fact, in this episode, you’ll discover a variety of tricks for making your brand sustainable (without sacrificing your bottom line). 

Listen now. 

Show highlights include:

  • The “brand blender” method which reveals untapped opportunities (even if your market is saturated) (0:31) 
  • Why US consumers like buying eco-damaging clothes (and how to buck the trend with your sustainable brand) (4:50) 
  • Why hosting your business on Shopify reduces carbon emissions (8:20) 
  • How to reduce landfill pollution by avoiding recycled packaging (8:34)
Jul 19, 2022

There’s no right or wrong way to live. But let’s be honest: you didn’t grow up wanting to work in a confined space 40 hours a week, did you?

It’s why we need hobbies on the side. 

Travel, hiking, boating… These passions turn a mere existence into a life worth living. 

But what if you could turn your “side hobby” into a business? Instead of hitting snooze 5x before you wake up, you’d spring out of bed, ready to seize the day. 

Today’s guest, Mike Goldfarb, founder of Bhanti, reveals the secret for transforming your side hobby into a money-making machine. 

In this episode, you’ll discover how following your passion (and listening closely to the market) can turn the activity you love into the activity that brings you money.  

Listen now!

Show highlights include:

  • Why changing one letter in your brand’s name could increase your traffic from Google (12:39) 
  • The lazy man’s way to uncovering blockbuster products (without running surveys or stalking your competitors) (13:19) 
  • Why intensive market research is a waste of time in the 2020’s (and how to boost your chances of success by “throwing spaghetti at a wall”)(17:16) 
  • The “indirect to consumer” pivot that lets your brand turn a profit (even as advertising costs continue to climb) (18:05) 
  • How to guarantee demand for your ecom product before wasting money on a 500-unit minimum order (without running a pre-sale offer, or barely-legal “smoke test”) (18:39)
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