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Built on Passion

We catalog the experience of CEOs, founders, and entrepreneurs in the outdoor, fitness, and wellness industry. All of them have a story to tell. This podcast focuses on a different kind of adventure.
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Built on Passion
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Now displaying: September, 2022
Sep 27, 2022

Building a business you’re passionate about can be the source of your joy. Or it can cause stress, frustration, and sleepless nights.

More often than not, it’s a mix of both. 

Taking the easy route is easy, but it never results in happiness, business success, and a life of meaning. 

In this episode, you’ll discover how to create a business you’re passionate about (without worrying on the weekends about customers).

Listen now!

Show Highlights:

  • How to cut out money-sucking middleman by calling on the farmers (4:14)
  • The case against mass producing products (and why quality will suffer if you mass produce) (12:35)
  • Launch two highly profitable products by stocking up on oshitaba plants (12:59)
  • How to leverage “distributors” to make fulfillment of products cheaper, quicker, easier, and more efficient (14:53)
  • How to charge more than your competitors by crafting an effective “value proposition” (without losing any customers) (15:38)
  • The dangers of partnering with “less-than-ethical” manufacturing plants that will leave you morally bankrupt (17:13)
Sep 20, 2022

CBD brands have to play business on “hard mode” when it comes to advertising their products. .Facebook and Google are quick to drop the ban hammer on your ad accounts. And at the push of a button, you lose access to all your customers. 

If you get banned, how would you market your products? 

Imagine not being able to keep the lights on, do payroll, or be forced to give up on your passion because of some big tech giants from Silicon Valley.

Luckily, Dennis Mistrioty, Co-Founder of Batch CBD, will show you 5 “underground” ways you can market your CBD products – even if you’ve been censored by Facebook and Google.

In this episode, you’ll discover a “cookie-cutter” approach to reduce costs and attract more of your dream buyers. And Dennis reveals  a practical way to “accidentally” build up a loyal army of farmers – and generate an unbreakable supply chain.

Listen now!

Show Highlights:

  • The “cookie-cutter” approach to reduce costs and attract more dream buyers (1:47)
  • Here’s a practical and attainable first step into the world of business (even if you have no money to start) (3:12)
  • How to build a moat around your business by becoming an “intellectual leader” in your market (even if you’re not an expert) (5:05)
  • How to accidentally build up a loyal army of farmers (and generate an unbreakable supply chain) (6:00)
  • Why being banned from Facebook and Google forces you to become more creative (and come out on top because of it) (9:08)
  • 5 “underground” ways to market your CBD products (even if you’ve been censored by Facebook and Google) (9:37)
  • The sneaky way you can spy on the competition, steal their ideas, and make boatloads of profit (12:16)
  • How sales and trust in your brand skyrocket after showing your customers your farm (17:55)
Sep 13, 2022

Trying to compete with the big guys is tough. Well established brands have a lot of capital, raving fans, and unfair competitive advantages. 

So how can you compete with Snapple and Gatorade?

Today’s guest, Ted Volz, founder of Clean Energy, reveals the secret to launching a wildly profitable and competitive business (even in cutthroat industries).

In this episode, you’ll discover a bizarre way you can create any product by reading the back of a juicebox. And 3 “cold” strategies to find your ideal buyers – even if you have no pre-existing connections.

Listen now!

Show highlights:

  • The bizarre way you can launch a successful product by reading the back of a juicebox (1:57)
  • How to lengthen the shelf-life of your perishable products by up to 12 months by using 2 little-known hacks (without using nasty chemicals) (8:06)
  • 2 “obvious” online avenues you can use to rapidly grow and expand your brand (9:07)
  • How to find the most profitable sub-niche in your market by targeting “Division 1 Athletes” (9:19)
  • 3 “cold” strategies to market your products to your dream buyers (even if you have no pre-existing connections) (10:05)
  • The 100% legal method to leverage the media to sell your products (10:33)
  • How to create a multi-million dollar empire by making smoothies with your kids (10:45)
Sep 6, 2022

Marketing is tough, time-consuming, and expensive if you don’t know what you’re doing. This applies even more to groundbreaking products at the forefront of innovation. Look at Apple - they struggled for decades before they dominated their market.

So how can you create an effective marketing campaign if no one knows about your product?

Today’s guest, Ryan Tolbert, discovered 5 “older style” advertising methods to penetrate any market by selling skin tone bandages. 

Listen now!

Show highlights include:

  • The “leveraged” way to automate your e-commerce orders (without spending a penny on an expensive 100,000 foot warehouse) (4:52)
  • How to wildly scale your revenue by taking advantage of alien industries (7:04)
  • How tapping into the “bright pink bandage” method instantly separates you from your competitors (9:17) 
  • The “bleeding-edge hurdle” that could leave your business strapped for cash (10:29)
  • 5 ancient advertising strategies that skyrocket your revenue, positioning, and brand awareness (12:13)
  • How to create a loyal customer base that will gobble up all your products (16:25)
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