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Built on Passion

We catalog the experience of CEOs, founders, and entrepreneurs in the outdoor, fitness, and wellness industry. All of them have a story to tell. This podcast focuses on a different kind of adventure.
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Built on Passion
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Now displaying: October, 2022
Oct 25, 2022

One of our everyday products is packaged in disposable plastic, which does not biodegrade but instead breaks down into micro particles that pollute our environment.

And we are all aware that its effects compound to produce a negative climate impact that affects the masses.

So, how do we get rid of disposable packaging in order to build long-lasting reusable ones that will help sustain our environment?

Today's guest, Lindsey McCoy, explains how they're using a circular product life cycle to reduce plastic waste in the personal care industry. You'll also learn how they used partnership and the right marketing messages to reach their target audience.

Listen now!

Show Highlights:

  • How Lindsey transitioned from the Non profit sector to building a personal care brand with her sister. (1:12)
  • Reasons why some shampoo is four dollars for a giant bottle. (5:11)
  • The different reusable packaging they tried until they found the best. (13:03)
  • How the right marketing messages can set you apart from your competitors. (15:45)
  • How to Stand out in a broad Industry like Personal Care.(18:55)
  • Challenges faced when trying to relate plaine products to its customers. (17:18)
  • What our goals are when creating plaine products. (18:29)
  • The Impact of the subscription model on our brand. (21:00) 
  • How we came up with the name “Plaine Products” (25: 42)
Oct 18, 2022

From the garage to the stock exchange, many entrepreneurs dream of owning a multi-million dollar brand with world-class products. But the road to success is paved with an endless amount of obstacles. That’s why 95% of new businesses crash and burn before hitting the 10-year mark. 

But not all is lost. There is a way to achieve near-certain business success every single time. 

On today’s episode, you’ll discover the secret to running a multi-million dollar brand. 

Listen now!

Show Highlights:

  • How to slash your product costs, scale your profits, and work less by saying no to China (5:46)
  • The simple way pricing your products at sub $1,000 allows you to become to most recognizable brand in your niche (9:25)
  • How to find your next million dollar product by by taking an active interest in your customers (10:16)
  • Why sacrificing “early adopters” in the name of innovation forces you to create world-class products (13:29)
Oct 11, 2022

Running a Kickstarter campaign is hard. And with 9% of all Kickstarter campaigns failing, it’s no easy feat. Bad timing, funding goals that are out of reach, rewards that are too pricey, and a multitude of other things can throw off your Kickstarter campaign. 

Kickstarter campaigns are integral to bleeding-edge businesses, as it validates the need for a product — Unlocking millions in savings.

So it begs the question.

What if there was a way you could succeed every single time?

Today’s guest, Jorge Barros, Founder of Graphene-X, reveals how he leverages Kickstarter to fund all of his successful products. You’ll also discover how to find dream investors (and ensure business success every single time).

Listen now!

Show Highlights:

  • How to steal F1 technology to invent a new, highly profitable product (4:26)
  • The “homework” method to raise over $500,000 (and be in the top 0.3% Kickstarter campaigns of all time)  (7:41)
  • 2 little-known steps to run a successful Kickstarter campaign (and attract angel investors) (9:25)
  • Why Kickstarter legally stealing 5% of your revenue will rapidly grow your business and give you instant cash flow (11:41)
  • How you can lose $20 million by not ignoring a guy from the other side of the world (12:49)
  • The secret to never receiving a negative complaint from a pre-order sale revealed (13:51)
Oct 4, 2022

Creating a physical product from scratch is a nightmare. There’s countless hours spent on design, manufacturing, testing, and R&D. Not to mention, how expensive (and emotionally draining) it is to make changes on the fly. Even the smallest and most insignificant changes can cost hundreds of thousands, if not millions, of dollars.

So how do you make sure you nail your product’s launch – and avoid millions of dollars in mistakes?

Today’s guest, Sheera Goren, reveals a sneaky way to “fundraise” hundreds of thousands of dollars for your product (without sacrificing  ownership of your company). You’ll also discover a simple 5-step process to take your product idea from a napkin to the real world. 

Listen now!

Show Highlights:

  • How to find and develop a profitable product in any market by spending time with your grandma (1:48)
  • The 100% legal way to steal the structure of an already successful business and profit wildly (2:13)
  • A sneaky way to “fundraise” hundreds of thousands of dollars for your product (and retain full ownership of your company) (3:13)
  • The 5-step process to transform  your product from scribbles on a napkin to a real product  (5:30)
  • An interesting way to flip your product’s negatives into positives and discover an untapped market (8:18)
  • How to make game-changing improvements to your physical products on the fly (and keep costs and tooling to an absolute minimum) (10:19)
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