Info

Built on Passion

We catalog the experience of CEOs, founders, and entrepreneurs in the outdoor, fitness, and wellness industry. All of them have a story to tell. This podcast focuses on a different kind of adventure.
RSS Feed Subscribe in Apple Podcasts
Built on Passion
2023
January


2022
December
November
October
September
August
July
May
April
March
February
January


2021
December
November
October
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August


Categories

All Episodes
Archives
Categories
Now displaying: November, 2022
Nov 29, 2022

When you go on vacation, there is a thin line between having a good time and being uncomfortable because of the personal hygiene kits provided by your lodge.

Many travelers have different preferences for bathing soaps and sprays, but do hotels and lodges consider this for each individual? Obviously not.

As a result, Anthe created the Onerio, her long dreamt brand, to help travelers have a fulfilling trip by providing clean self-care essentials in eco-friendly, travel-sized containers.

How did all this happen? 

In this episode Anthe Angelides, Founder of Oneiro along with Amy Reed, Marketing Director at Oneiro, explains how she grew up with the passion to help travelers have fulfilling trips. And how she could turn it into a scalable brand that is gaining traction in the eco-friendly industry decades later.

Listen now!

Show highlights include:

  • How to transform your brand from a liability to an asset to your customers using a simple mindset shift. (1:20) 
  • Why creating high-quality products (even if they take time) is the best way to build a scalable brand with positive feedback. (6:51) 
  • How to gradually turn an idea into a brand without skipping necessary steps. (7:12)
  • The “leverage” approach you can use to build a brand from scratch to multiple figures if all you have is your passion and no experiences. (8:48)
  • Why it's unethical to throw away your mission for quick profits (and what to do if you find yourself in a similar scenario). (18:08)
  • How to increase your product distribution without being everywhere. (19:01)
Nov 22, 2022

We all want to follow our dreams, but sometimes, dreams are just stepping stones to becoming who we truly want to be. As a result, we keep pushing forward and letting our curiosity lead us to a path worth following.

If you've tried something and ended up with another thing entirely, you're not different from Brad  — a former triathlete turned stretch coach.

Just like everyone else with a dream, Brad wants to be a triathlete, but after hearing about stretching, he fell in love with it, became a good stretcher, and made it his career to teach others how to stretch.

This is clearly not a one-day effort, as it takes decades of work to achieve a massive result like Brad's.

But you know what? You can be anything too when you listen to today’s episode. 

In this episode, Brad Walker, CEO of Stretchcoach.com, explains how he went from being a triathlete to becoming a stretch coach. And how you can follow your innate curiosity to create a multimillion dollar business.  

Listen now!

Show highlights include:

  • How you can go from a newbie to an expert in any industry by doing proper research and taking massive action. (1:36) 
  • How to reach your various types of audiences without stress by creating specific messages for each of them. (9:39) 
  • The “Less is more” strategy you need to adopt as a stretcher if you want to avoid tearing your body apart. (16:54)
  • How stretching (even if you're not an athlete) can help your joints move through their full range of motion. (20:45)
  • The problem-research step you need to take firstly before launching any product to ensure complete market penetration. (22:44)
Nov 15, 2022

Running a clothing brand is a struggle in today's world. And it becomes even more difficult if you sell random shorts and tops like most brands in the industry.

But you don’t have to run your brand like everyone else runs theirs. In fact, some brands like Woodbottom maintain 5-7 new drops each month. And they also raised funds from Angel Investors to sustain their high inventory business.

And you know what? You can too when you listen to today’s episode. 

In this episode, Than Ruyle, CEO of Woodbottom, explains how he’s kept his apparel company on a 10X growth monthly with proper positioning and a small team. 

You’ll discover Than’s secret for growing in a saturated market (and how to apply these insights to your business).

Listen now!

Show highlights include:

  • How to start a multi-figure brand by solving your immediate problems (Unlike many others who are looking for their next big idea,). (2:11)
  • How to structure a good “FOMO” strategy to skyrocket demand for each product in your store. (8:27) 
  • The mindset you must cultivate in order to be among the top 1% of your industry and attract more opportunities) (11:05)
  • The cash flow problem that is killing many high-inventory businesses, and how to avoid losing yours.. (14:35)
  • How to avoid failure by spreading your energy into different advertising channels. (17:50)
Nov 8, 2022

95% of businesses fail within their first five years of operation. But Barrie House Coffee has been in operation for over eight decades. 

How? 

Simply by having the right structure  and leadership coupled with the obsession to grow in all areas of the business.

In this episode, you'll hear from Craig James, CEO of Barrie House Coffee, and discover his leadership and growth secrets that will help your business last for decades.  

Ready to tap into Craig's years of business experience and use it for your own success? Listen now. 

Show highlights include:

  • The two things your company needs right now to last longer than your competitors (even in a saturated market) (2:58) 
  • Why most startups don't last more than a couple of years before folding (and how to make your startup last decades)  (4:30) 
  • How to have an unfair advantage over your competitors by being a customer centric brand (that cares about your users results with your product). (6:21)
  • What you need to have the perfect product none of your customers complain about.  (10:41)
  • How to "ethically steal" other people's success to grow your business  (12:49)
Nov 1, 2022

Running a business is tough. It’s even tougher when you’re in an industry with no clearly defined path to success. You could spend years working in your dingy little garage with nothing to show for it. 

On today’s episode, you’ll discover the exact method Travis Phillips, co-founder of Little Tree Labs, used to exponentially grow his business from garage to thriving million dollar operation. 

Listen now!

Show Highlights:

  • How to jumpstart your brand’s sales by reviewing your competitor’s password-protected Excel spreadsheets (3:04)
  • The 100% legal way to steal ideas from your competitors by talking “one-on one” (without facing the possibility of prison) (4:07)
  • How to uncover your next million dollar idea by trimming hedges, taking out the trash, and talking to a docile farmer (10:59)
  • Why reading a 500-word testimonial ignites your passion and drive to create a successful brand (19:11)
  • The “YouTube Comment Section” secret for building a foolproof business (22:07)
1