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Built on Passion

We catalog the experience of CEOs, founders, and entrepreneurs in the outdoor, fitness, and wellness industry. All of them have a story to tell. This podcast focuses on a different kind of adventure.
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Built on Passion
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Now displaying: December, 2022
Dec 27, 2022

From a small town in Indiana to becoming a global BBQ Seller, dreams like this often appear to be a joke until they become a reality.

And when you ask what drives this kind of success, you'll realize it differs for many people. 

But for Jacob, the founder of Full Boar BBQ, it was all about preserving his hometown's legacy and competing to be the best.

And in this episode, you'll learn what it takes to grow from nothing to something and how you can model their process for your own success.

Listen now!

Show highlights include:

  • The “competitive mindset” strategy for becoming a winner in your business & beyond. (2:12) 
  • How to do things “backward” in your business and still grow profitably. (11:21) 
  • How to use trial and error to create a flawless masterpiece your customers will rave about. (13:58) 
  • The unconventional way to build a profitable business as a solopreneur using Google. (14:18) 
  • How to build a profitable business within the next 12 months by solving problems in your daily life. (15:31)
Dec 20, 2022

Challenges are opportunities in disguise. When you learn how to capitalize on them, you will unlock a new level of fortune for yourself. 

Take Melissa and her family as an example: when the rest of Canada was complaining about the cold, they started a business in their basement.

And the business became a global brand with over 20 members—just 5 years later. 

How were they able to do this? 

Today's guest, Melissa, Founder of lynn & Liana designs, reveals the backstory of their brand and how they grew so big without falling short.

In this episode, you'll learn how to grow your business from challenges and keep it profitable with well-equipped team members.

Listen now!

Show highlights include:

  • How to kick-start your idea with social media (even with no product market fit yet). (2:16) 
  • How to use “try & error” to build the perfect brand everybody wants to buy from. (3:35) 
  • The unconventional approach to handling influencer marketing in order to gain more exposure and sales. (8:15) 
  • How to take your brand to the next level & have more flexibility with a simple platform switch. (11:23) 
  • How to use your old customers to create new products that'll have no flaws upon launch. (12:51) 
  • How self-doubt can hold you back from starting your business (and what to do to get rid of it). (17:38)
Dec 13, 2022

Passion, they say, is hard to monetize and even if you could, it'll take you a longer time to reap profit. 

But that's not the same for Greg, who built a successful business off his passion for geography and his brother's passion for art.

How is that possible? 

Simply by leveraging the right partnerships and taking the bold step to execute without clearer visions. 

And how can you do the same and even more? 

In this episode, you'll learn in-depth what passion monetizing is all about and how you can build a profitable business out of your passion by leveraging resources within your reach. 

Listen now!

Show highlights include:

  • The "play around and figure it out" mindset you (can use) to turn your imperfect ideas into a profitable business. (4:47) 
  • How to build a perfect product by leveraging people's feedback.  (6:34)
  • Why being unique in your mode of execution increases your chances of success. (9:35) (be more specific)
  • How you can increase your customers' lifetime value by prioritizing their choices of product. (12:31) 
  • How to create a “win-win” partnership ecosystem for your brand so you have wider reach and more awareness. (15:19) 
  • The most challenging part of running a passion-turned business venture and how to get over (through) it. (16:57) 
  • The 4 things your brand needs so everyone wants to buy from you. (20:11)
Dec 6, 2022

Running an omni channel brand is a lot of work. 

You're trying to help your customers offline, but there's a new support email asking for extra help from a new customer. Balancing delivery without bias for each client. And so on.. 

But if done correctly, it can give you well-deserved dominance in any industry you find yourself in.

Which is what the Rack Attack story is all about. They grew their business from 12 to 40 stores in only 4 years. 

How did they do it? And how can you duplicate their success? 

In this episode, Alex Welbers, CEO of Rack Attack, joins me to reveal how to handle growth in omni channels without sacrificing the customer experience, so you're ready to scale when the time comes.

Listen now!

Show highlights include:

  • The most difficult aspect of running a business through online and in-store channels (and how to navigate it to keep your brand from folding). (3:49) 
  • How understanding your buyer's psychology makes them want to buy from you and not your competitors. (5:50) 
  • The "personalized approach" to communicating with your customers that turns them into brand loyalists   (7:20)
  • How "Individual content" can help you address your customers' pain points and keep them as customers for long. (9:16)
  • The 4 questions you need to ask yourself before dropping your next product updates (if truly you want to sell out without stress). (10:50)
  • Why a good & knowledgeable team is the bedrock of every successful business. (even if they are not more than 3) (14:16)
  • Why customer base research is a priority when venturing into a new business so you don't waste resources and time. (15:40)
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