Josh sits down with Tree Tribe co-founder Joe Lannen. With the wave of social enterprise that is starting to sweep over the outdoor industry, Tree Tribe stands tall, changing what you think when you hear oak-leys. Tree Tribe is a brand that uses eco-friendly materials and manufacturing for their products and plants 10 trees for every sale. Joe had originally gotten the idea while working remotely in Shang Mai, Thailand and it wasn’t long until Tree Tribe was born. Since then he and his team of five have been 100% uncompromising with sustainability. Join the Tree Tribe and listen to the story of how Joe Lannen discovered and developed his brand.