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Built on Passion

We catalog the experience of CEOs, founders, and entrepreneurs in the outdoor, fitness, and wellness industry. All of them have a story to tell. This podcast focuses on a different kind of adventure.
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Built on Passion
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Sep 27, 2022

Building a business you’re passionate about can be the source of your joy. Or it can cause stress, frustration, and sleepless nights.

More often than not, it’s a mix of both. 

Taking the easy route is easy, but it never results in happiness, business success, and a life of meaning. 

In this episode, you’ll discover how to create a business you’re passionate about (without worrying on the weekends about customers).

Listen now!

Show Highlights:

  • How to cut out money-sucking middleman by calling on the farmers (4:14)
  • The case against mass producing products (and why quality will suffer if you mass produce) (12:35)
  • Launch two highly profitable products by stocking up on oshitaba plants (12:59)
  • How to leverage “distributors” to make fulfillment of products cheaper, quicker, easier, and more efficient (14:53)
  • How to charge more than your competitors by crafting an effective “value proposition” (without losing any customers) (15:38)
  • The dangers of partnering with “less-than-ethical” manufacturing plants that will leave you morally bankrupt (17:13)
Sep 20, 2022

CBD brands have to play business on “hard mode” when it comes to advertising their products. .Facebook and Google are quick to drop the ban hammer on your ad accounts. And at the push of a button, you lose access to all your customers. 

If you get banned, how would you market your products? 

Imagine not being able to keep the lights on, do payroll, or be forced to give up on your passion because of some big tech giants from Silicon Valley.

Luckily, Dennis Mistrioty, Co-Founder of Batch CBD, will show you 5 “underground” ways you can market your CBD products – even if you’ve been censored by Facebook and Google.

In this episode, you’ll discover a “cookie-cutter” approach to reduce costs and attract more of your dream buyers. And Dennis reveals  a practical way to “accidentally” build up a loyal army of farmers – and generate an unbreakable supply chain.

Listen now!

Show Highlights:

  • The “cookie-cutter” approach to reduce costs and attract more dream buyers (1:47)
  • Here’s a practical and attainable first step into the world of business (even if you have no money to start) (3:12)
  • How to build a moat around your business by becoming an “intellectual leader” in your market (even if you’re not an expert) (5:05)
  • How to accidentally build up a loyal army of farmers (and generate an unbreakable supply chain) (6:00)
  • Why being banned from Facebook and Google forces you to become more creative (and come out on top because of it) (9:08)
  • 5 “underground” ways to market your CBD products (even if you’ve been censored by Facebook and Google) (9:37)
  • The sneaky way you can spy on the competition, steal their ideas, and make boatloads of profit (12:16)
  • How sales and trust in your brand skyrocket after showing your customers your farm (17:55)
Sep 13, 2022

Trying to compete with the big guys is tough. Well established brands have a lot of capital, raving fans, and unfair competitive advantages. 

So how can you compete with Snapple and Gatorade?

Today’s guest, Ted Volz, founder of Clean Energy, reveals the secret to launching a wildly profitable and competitive business (even in cutthroat industries).

In this episode, you’ll discover a bizarre way you can create any product by reading the back of a juicebox. And 3 “cold” strategies to find your ideal buyers – even if you have no pre-existing connections.

Listen now!

Show highlights:

  • The bizarre way you can launch a successful product by reading the back of a juicebox (1:57)
  • How to lengthen the shelf-life of your perishable products by up to 12 months by using 2 little-known hacks (without using nasty chemicals) (8:06)
  • 2 “obvious” online avenues you can use to rapidly grow and expand your brand (9:07)
  • How to find the most profitable sub-niche in your market by targeting “Division 1 Athletes” (9:19)
  • 3 “cold” strategies to market your products to your dream buyers (even if you have no pre-existing connections) (10:05)
  • The 100% legal method to leverage the media to sell your products (10:33)
  • How to create a multi-million dollar empire by making smoothies with your kids (10:45)
Sep 6, 2022

Marketing is tough, time-consuming, and expensive if you don’t know what you’re doing. This applies even more to groundbreaking products at the forefront of innovation. Look at Apple - they struggled for decades before they dominated their market.

So how can you create an effective marketing campaign if no one knows about your product?

Today’s guest, Ryan Tolbert, discovered 5 “older style” advertising methods to penetrate any market by selling skin tone bandages. 

Listen now!

Show highlights include:

  • The “leveraged” way to automate your e-commerce orders (without spending a penny on an expensive 100,000 foot warehouse) (4:52)
  • How to wildly scale your revenue by taking advantage of alien industries (7:04)
  • How tapping into the “bright pink bandage” method instantly separates you from your competitors (9:17) 
  • The “bleeding-edge hurdle” that could leave your business strapped for cash (10:29)
  • 5 ancient advertising strategies that skyrocket your revenue, positioning, and brand awareness (12:13)
  • How to create a loyal customer base that will gobble up all your products (16:25)
Aug 30, 2022

Every entrepreneur wants success. It’s a long, hard, and lonely road being a business owner. It could take years before all of your hard work is finally paid off. 

But what if you went through all that hardship because you didn’t focus on the fundamentals?

Today’s guest, Austin Roberts from LogOX, reveals the fundamentals of running a highly profitable e-commerce store. 

In this episode, you’ll discover how to find “complementary” businesses and unlock hidden sources of revenue with only a napkin.

Listen now!

Show highlights include:

  • How the Socratic paradox makes your customers happy to pay more for your products (00:37)
  • How to come up with a million profitable business ideas by making your father’s life easier (9:12)
  • The sneaky way to discover “complimentary” businesses to dominate your marketplace (9:40)
  • The 3-step business model that’s so simple you could fit it on a napkin (and ensure success every single time) (12:23)
  • Why Udemy will grow your business more than hiring thousand dollar an hour consultants (15:30)
  • How to leverage snarky YouTube comments to explode your revenue (16:44)
  • The “Network Effect” for gathering all the market research and customer feedback (without spending a dime on paid ads) (19:23)
Jul 26, 2022

As lovers of the great outdoors, our enjoyment comes from nature. It’s only logical to run a sustainable business, so the next generation can enjoy the same lifestyle.

But if you’re running an apparel brand, being sustainable is almost impossible! Sustainable packaging and materials are either  non-existent, hard to source, or expensive. 

That hasn’t stopped our guest Stephen Weisbuch. His apparel company, The Recycled Planet, has taken this ethos of sustainability to the extreme. They use exclusively recycled, repurposed or sustainable materials — no matter how expensive it makes his jackets. 

Now, if you’re running your business to make a living, I’m not saying you have to go broke in the name of sustainability. 

In fact, in this episode, you’ll discover a variety of tricks for making your brand sustainable (without sacrificing your bottom line). 

Listen now. 

Show highlights include:

  • The “brand blender” method which reveals untapped opportunities (even if your market is saturated) (0:31) 
  • Why US consumers like buying eco-damaging clothes (and how to buck the trend with your sustainable brand) (4:50) 
  • Why hosting your business on Shopify reduces carbon emissions (8:20) 
  • How to reduce landfill pollution by avoiding recycled packaging (8:34)
Jul 19, 2022

There’s no right or wrong way to live. But let’s be honest: you didn’t grow up wanting to work in a confined space 40 hours a week, did you?

It’s why we need hobbies on the side. 

Travel, hiking, boating… These passions turn a mere existence into a life worth living. 

But what if you could turn your “side hobby” into a business? Instead of hitting snooze 5x before you wake up, you’d spring out of bed, ready to seize the day. 

Today’s guest, Mike Goldfarb, founder of Bhanti, reveals the secret for transforming your side hobby into a money-making machine. 

In this episode, you’ll discover how following your passion (and listening closely to the market) can turn the activity you love into the activity that brings you money.  

Listen now!

Show highlights include:

  • Why changing one letter in your brand’s name could increase your traffic from Google (12:39) 
  • The lazy man’s way to uncovering blockbuster products (without running surveys or stalking your competitors) (13:19) 
  • Why intensive market research is a waste of time in the 2020’s (and how to boost your chances of success by “throwing spaghetti at a wall”)(17:16) 
  • The “indirect to consumer” pivot that lets your brand turn a profit (even as advertising costs continue to climb) (18:05) 
  • How to guarantee demand for your ecom product before wasting money on a 500-unit minimum order (without running a pre-sale offer, or barely-legal “smoke test”) (18:39)
May 24, 2022

The supplement business is cut-throat. If you can’t stand out from the competition, your business will look like everyone else’s and be ignored.  

But if you find a gap in the market, you’ll enter a league of your own. With no direct competitors, it’s like having a license to print money. 

Today’s guest Sarah Whyte got her start formulating supplements for other companies. Now she’s broken into the health market with her own brand, Bloat No More. She found a gap in the competition, and she’ll show you how to do the same. 

In this episode, you’ll discover how to stand out from the competition, grow your revenue, and retain your customers for longer. 

Listen now!

Show highlights include:

 

  • The 3-step method that sets you apart from the competition and lets you increase your average order value (2:54) 
  • How to make hyper-personalized product recommendations that boost your conversion rate (without hiring a sales team) (3:48) 
  • The “shotgun” paid ads method that gets you a high ROAS (even if you don’t do audience testing) (5:49) 
  • Why adding one new payment option could eliminate your stock management worries for good (11:32)

 

May 10, 2022

Bootstrapping can be great: you get to control every part of your business and choose your lifestyle. 

But if you waste precious time on mundane tasks because you don’t have the funding, then bootstrapping becomes a cage. 

Today’s guest is Hailey Swartz, co-CEO of Actual Veggies. They started out washing and reusing their competitor’s packaging because they couldn’t afford their own. 

But in this episode, you’ll hear how she took on VC funding, and how you can use it to achieve greatness: like filling the shelves of grocery stores nationwide. 

In this wide-ranging discussion, you’ll discover how to combine bootstrap philosophy with venture capital - so you can live that free lifestyle you’ve been dreaming of. 

Listen now! 

Show highlights include:

 

  • Why 10k from Sequoia Capital is better for your business than $1M from some no-name investor (5:07)  

 

  • Why raising capital from dozens of VCs gives you a competitive advantage (even if it takes more time to raise the money) (6:07) 
  • The multi-channel outreach method that almost guarantees your product lands on retail shelves (8:02) 
  • Why going D2C spells disaster for your profit margins (even though you’re cutting out the middleman) (9:39) 
  • The “in store activation” method that lets you run profitable advertising campaigns without spending thousands on data analytics (10:28) 
  • How to turn your next idea into a hit product without insider knowledge or a product development team (13:00)
May 3, 2022

If you’ve ever dreamt of building a million-dollar ecommerce business, the following might scare you:  out of $1 million, most ecom businesses take home only $50k in profit. That’s less than a truck driver’s wages!  

But there’s a small group of entrepreneurs that take home a much bigger chunk of the sales. Today’s guest Jeremy Lux of lifestyle brand Illumine Collect is a prime example. He gives away 20% of Illumine Collect’s revenue to charity, and still has enough profit to go around. 

In this episode, you’ll discover strategies that give you fat profit margins, so you can give more, live a free lifestyle or buy your dream car. 

Listen now and discover strategies that give you a fat profit margin without blowing all your money on expenses. 

Show highlights include:

  • Build a rock solid foundation of revenue by staying in tune with your inner “ratty kid” (2:00) 
  • How old-school brick and mortar business owners can give you a headstart in a cutting-edge digital business (6:35)
  • How to raise brand awareness without dropping a dime on ads or paying out influencers (11:24) 
  • The dead simple email marketing strategy that lets you build an engaged following by posting once a month (and make more money than annoying weekly newsletters) (13:10)
Apr 12, 2022

Turning your passion into your business sounds great.  

But you know what usually ends up happening? You get so caught up in your passion that you ignore what your market needs. So you barely turn a profit, you get burned out and you give up. 

So why not do the opposite? You start with a passion for entrepreneurship. You find a lucrative opportunity, you learn about the business, and then you develop that passion. 

That's what today's guest Jacob Durham did with NOMATIC. 

In this episode, you'll discover the importance of curiosity and a bigger vision when it comes to your long-term happiness. You'll also find out how to launch and scale your business through Kickstarter and product development. 

Listen now! 

Show highlights include:

  • How to launch a market-defining product even if you’ve only got an idea, time and $200 (2:56) 
  • The Kickstarter blueprint that practically guarantees your success (even if you’ve got no product idea yet) (8:43) 
  • Compete in a cutthroat market with rookie marketing skills by applying the “never settle” principle (10:39) 
  • The Facebook secret that takes your Kickstarter campaign from $3500 a week to $8000 a day (13:17) 
  • How to create an unforgettable brand story that sells (even if your product is a commodity anyone anyone can find on Amazon) (17:43) 
  • Apply the “Chinese New Year” rule to find manufacturers who will never leave you out of stock (19:39) 
  • The “survival of the fittest” principle that creates market dominating products (22:47) 
  • Why sharing your trade secrets with your competitors makes you a more successful businessperson (25:51) 
  • How to stay passionate about your business for the next decade by focusing on your “why” (26:18)
Apr 5, 2022

Most big brands start with a big idea. But when you’re establishing your business, thinking too big holds you back and turns into procrastination. 

Your business success could start as simply as an idea for better ski gear and a factory in some guy’s garage. 

At least that’s how it was for Chris Pew of TREW Gear. Chris is here to tell you the story of how to build your business from an idea to a successful brand. 

In this episode you'll discover how to build a lucrative business from scratch with nothing but a simple idea and some courage. 

Listen now! 

Show highlights include:

  • The “Frankenstein's monster” method that lets you design a killer product without any experience (5:21) 
  • How to find your first production factory, even if you think everybody will knock you back because you are too small (7:10) 
  • Why the fastest way to develop a high-selling product is to drive across country for weeks on end (9:31) 
  • The “hot, medium, mild” strategy that will have retailers begging to put your apparel line in their store window (11:23) 
  • Create a cult following around your brand by pivoting into a 21st century retail model (12:18) 
  • Sell to your online store’s “on the fence” customers by telling them about the “living room dressing room” (20:57)
Mar 29, 2022

Life as a bootstrapper can be tough. You don't have the luxury to hire extra team members.  And you can't pour money into marketing like the bigger brands. 

But with the right mindset your small size becomes an advantage that lets you run rings around your competition. 

In today’s episode, you’ll meet Priority Bicycles’ co-founder, Connor Swegle. Along with his co-founder, Connor made Priority Bicycles one of the most successful Kickstarter campaigns in history and turned his passion into his job. 

In this episode you will discover how to turn your bootstrapper status into an advantage and carve out a lucrative niche in your market. 

Listen now!

Show highlights include:

  • Why bootstrapping lets you run rings around your VC-funded competition when a hot new trend appears (10:17)
  • The “fearless storyteller” method that convinces manufacturers to produce your product even if you can't guarantee them sales (12:36) 
  • Why one-day traffic spikes make the cash register ring (even if you don’t make any sales) (14:23)
  • The “reckless” launch strategy that lets you make more sales in the off-season without sacrificing profits in the peak season (20:22)
  • Why barely planning makes you more profit than a detailed 5 year plan (31:42)
Mar 22, 2022

A common dream amongst entrepreneurs is to create a brand so big it defines a culture. 

These brands start from passionately serving a niche community. But if you’re not careful, money gets in the way and you lose sight of your purpose. 

So, how do you prevent it? 

By remembering that your business is not your identity. By detaching yourself from the results, even when your competitors overtake you. And by learning from someone who’s done it before. 

Like today's guest Dan Abrams. He started Flylow to serve the backcountry skiing community. Even as Flylow expands into new markets, they never stray too far from their roots. 

In this episode, you’ll discover how to build a brand so big it defines a culture, while staying true to your roots. 

Listen now! 

Show highlights include:

  • How “divorcing your brand” helps you sleep better at night and stay level headed when leading your business (5:26) 
  • How grassroots marketing lets you dominate multinational brands (even if you can barely scrape together a dollar for advertising)  (17:30)
  • Why the dorky teenage cashier down the street makes your brand more sales than a well-polished ad campaign ever will… if you have a good brand story (25:43) 
  • Why paying big bucks to celebrity athletes sabotages your sales and damages your brand (and who to work with instead) (32:59) 
  • The “sun and shoes” method that makes critical decisions easier even if you’re stressed out of your mind (46:47)
Mar 15, 2022

There’s a nasty trap that plagues today’s entrepreneurs. 

They think all you have to do is build a better product and the customers will form a line. But if you go into business with that attitude, all you’ll do is burn a bunch of money without making a sale. 

Even if you’ve got a great product, you still need to find your customers. Which can seem like an uphill battle, so it helps if you learn from someone who’s done it before. 

Someone like today’s guest Travis Merrigan of Grayl. Grayl’s bigger message is doing good, helping people and driving to make the world a better place, any way they can. They’re doing good, and they’re doing well financially too! 

In this episode, you’ll discover how to find consumers for your product, how to attract superstar team members,  and how to change the world through your business. 

Listen now! 

Show highlights include:

 

  • How to “kickstart” your business by getting paying customers before you build your product (8:07) 
  • Why a great brand story lets you hire top level talent on a tight budget (9:23) 
  • How to get your next product idea: all you need is a problem, a child’s toy and a bike pump (16:55)
  • How you can save the planet with your business (even if all you do is run the local corner store)  (32:04)
  • Why paying your employees to work for someone else lets you attract top-level talent to your business (44:29)
  • How to turn your business into a perpetual motion machine that keeps growing no matter how much money you give away (48:44)
Mar 8, 2022

In business it’s important to play to your strengths. So if you’re a manufacturer, keep manufacturing. If you’re a marketer, keep marketing. 

But playing it too safe can blind you to a big opportunity for decades. If you step outside of your comfort zone, you could be bound for a big payday. 

That was the case for Devil-Dog Dungarees. The company had been manufacturing apparel for other brands since 1927. But now, Devil-Dog is on track to become the next Levi’s. 

In this episode, you’ll meet our guests Sean Connelly and Stephanie Newman.  They’ll show you why pivoting unlocks explosive growth. You’ll discover insider tips for growing your brand (or even starting it from scratch). 

Listen now! 

Show highlights include:

  • Why a close relationship with your supplier lets you scale your “best sellers” faster (10:21) 
  • A simple, obvious (but rarely done) way to guarantee repeat business (16:31) 
  • How to add “sustainable” features to your product without sacrificing profit (21:27)
  • The “dirty hands” secret that lets you start a successful business (even if you don’t have any idea how to start) (25:55) 
  • How showing your product to retailers gets you more sales (even if they never buy it) (27:39) 
  • How to get an “emerging brand” award even if your brand has existed for years (29:48) 
  • Get free marketing with an almost undetectable addition to your product (30:38)
Mar 1, 2022

Sure, making money is great. But what if you could use your business to change the world? 

I’m not talking about cheap tricks like “we donate 1% of profits to charity”. 

I’m talking about real changes you can see, like saving the rainforests, sheltering the homeless, and feeding the hungry… all while maintaining a healthy profit. 

It’s possible. And today’s guest Philip Freeman is here to show you how. He’s the founder of Murphy’s Naturals, an outdoor lifestyle brand and certified B Corp. 

In this episode, you’ll discover how to put more money in your pocket, while making a lasting positive impact on the world. 

Listen now!

Show highlights include:

  • How generating terrible business ideas  sets you up for success (even if you abandon them) (3:09) 
  • Why walking down the drinks aisle at the supermarket lets you launch your business without fear of competition (4:21) 
  • Why caring husbands create more successful businesses (and how you can get an edge, even if you’re a bachelor) (6:20) 
  • How a clear mission statement lets you attract better employees, do more good, and enjoy more time outdoors (14:53) 
  • The 3 P’s that let you save the planet while still making a profit (19:19) 
  • A little-known way to attract superstar employees (without ever advertising) (27:30)
Feb 22, 2022

Our lives are full of “first world problems”. It’s annoying to tie your shoes… you ran out of milk… your drink is a little too warm… 

You might think they’re meaningless… but what if you could turn these “first world problems” into a business that sets you up for life? 

Chris Gronkowski did exactly that after taking an NFL “first world problem” and turning it into The Ice Shaker. 

In this episode, he’s here to show you how to get Ice-Shaker success, even if you aren’t an NFL celebrity. 

If you’re looking to launch a new business or get recognized by VCs, you can’t miss this episode. 

Listen now!

Show highlights include:

  • How to take a “leaky tap” problem and turn it into a firehose of profit (3:44) 
  • How to bring your first prototype to life while spending almost $0 in R&D (5:26)
  • The simple strategy that gets your business idea a “yes” from all 5 Sharks (or any venture capitalist) (6:15) 
  • How to get massive growth by riding the next social media wave (without dying a sudden death at the next algorithm update) (7:50) 
  • Why skipping business school gives you a competitive advantage MBA graduates could only dream of (12:01) 
  • Why hiring “trustworthy” employees is holding your business back, and letting “unknowns” take the wheel will unlock new levels of growth (13:06)
  • The 3 business characteristics that will have wealthy businessmen fighting each other to acquire your company (14:23) 
  • Why businesses are incentivizing their employees to stab them in the back (and how to make them bring you profits while you sleep) (15:14) 
  • How to bring an underperforming team member back into line without a “disciplinary meeting”, HR department… or even saying a word! (21:04)
Feb 8, 2022

You’ve probably taken vitamin, protein or magnesium supplements before. Those are great for your health, but there’s an invisible aspect of our health most people ignore: Our gut biome. 

The trillions of bacteria in your body control more of how we feel, think and perform than most of us know. 

When your gut biome is unhealthy, you might gain weight, feel stressed or get sugar cravings. When you fix your gut biome, you’ll have more energy, feel healthier and watch health issues disappear. 

In this episode, you’ll hear from Jonathan Scheiman and Carolina Barsa, two of the founders of FitBiomics. They developed Nella, a game-changing probiotic designed to improve your gut health and help you perform your best. 

They’ll share why probiotics are so important—and how you can improve your gut health to unleash your full potential. 

Want to improve your performance every day? Listen now!

Show highlights include:

  • Why the gut biome was a “hidden” part of our health for decades (and how that’s changing) (7:37)
  • The two principles of gut health that help everyone from elite athletes to everyday people be their best selves every day. (22:24)
  • The Tom Hanks movie that shows you exactly how to overcome your biggest challenges. (27:05)
  • Why probiotics aren’t a magic pill that solves all your problems (and how to create a holistic healthy lifestyle) (29:43)
Jan 27, 2022
Matt sits down with Kinona co-founder Tami Fujii. Kinona makes stylish and functional women’s golf apparel while helping to open up the sport for women.

Kinona was started while Tami and fellow co-founder, Dianne Celuch were getting more and more into Golfing. Having a background in fashion, it was tough to look past the lack of innovation in apparel options for women that the industry had to offer. When it comes to style and inclusion the Golf Industry has been a little slow to adapt to the changing times and those are two major keystones that Kinona is built on. After years of getting more and more into the sport, they decided to roll up their sleeves and help bring the Golf industry into the 21st century by providing more than just a “pink it and shrink it” option for women. Having years of experience bringing brands to life and products to market they managed to develop apparel that doesn’t just look incredible but, breathes life into the sport.

In this episode of Built On Passion Tami Fujii shares her journey leading up to starting Kinona, some of the skills and tools that were key to Kinona’s swift success, how the golf industry’s need to evolve to open up the space, and the “How” and “Why” behind Kinona

Jan 20, 2022

Matt sits down with Take Two founder Jerek Lovey. Take Two makes plant-based barely milk with a huge emphasis on sustainability using upcycled spent grain as a key component in their tasty game-changing dairy-free milk.

Take Two is changing the game for plant-based milk on seemingly all fronts. To start, their dedication to sustainability is unparalleled to the point of them helping to repurpose thousands upon thousands of spent grain that otherwise would go to waste. On the nutrition front, their barely milk is so much more nutrient-dense than your typical plant-based milk but, most importantly the taste and texture of Take Two is amazing. It really all comes down to barely as the x-factor to fixing the classic problems of plant-based milk while helping offer a better more sustainable solution. So, how just how does one start a plant-based milk company let alone pioneer a new and progressive upcycling technique.

In this episode of Built On Passion, Jerek Lovey shares the story of how he started a plant-based milk brand from the ground up, how barely is a game-changing grain of the future, what it took to build out their upcycling process, and the ‘How’ and ‘Why’ behind Take Two.

Jan 12, 2022

Matt sits down with Ranger Ready co-founder Chris Fuentes. Ranger Ready makes a highly effective Picaridin insect repellent. Mosquitoes and ticks bites aren’t something to be taken lightly. Obviously, they can be a pretty big annoyance but there are some really life-changing diseases that you’re exposed to when you get bitten. Though there are plenty of bug spray options out there to help keep you protected, a good amount of them can still be fairly toxic to people so you have to ask yourself, ‘how can you actually protect yourself from exposure?’ That’s exactly what Chris Fuentes and Ted Kensten hoped to answer when they started Ranger Ready.

When Chris and Ted started Ranger Ready, they weren’t just looking for the next project to work on, they wanted to tackle a major issue that desperately needed a better option. They found that Picaridin was the key to making bug spray WAY safer for both people and pets than your average DEET bug spray. In fact, they even have the scientific findings behind it to back up their claim and the results are fairly staggering. Ranger Ready has been meticulously tested for effectiveness and has a scientific guarantee of offering 12-hours of protection. It’s easy to talk the talk but, Ranger Ready actually walks the walk and has the science to prove it. They also just so happen to be the bug spray of choice for some major organizations including SpaceX and the military. So what actually goes into creating and building a bug spray brand.

In this episode of Built On Passion Chris Fuentes shares what led him to dedicate himself to creating a better bug spray option, how they manage to stay committed to their mission, developed a devoted team leading to unparalleled customer service and satisfaction, and the “How” and “Why” behind Ranger Ready.

Jan 6, 2022

Matt sits down with Rebo Bottle founder Pierandrea Quarta. Rebo Bottle makes a smart water bottle that doesn’t just help you stay on your hydration game but, also is designed to help actively remove plastic waste from natural areas.

Water bottles are fairly simple in and of themselves but, the intricacies behind Rebo Bottle are absolutely incredible. It all started with Pier wanting to do more to help remove plastic from the environment. His past experience working as a Brand Manager for one of the world’s most widely known name brands gave him an opportunity to not only sharpen his knives to build a brand but, also expose him to a newfound passion, sustainability, and coming up with progressive practices to support it. Ultimately Pier wanted to create a product to help push the world towards a much more sustainable future and focusing on something everyone interacted with was the starting point.

Rebo Bottle’s smart bottle isn’t just a container for H20, it’s designed to help encourage people to stay hydrated, track their water intake, and find and track nearby refill stations all through their app. 

On top of making a smart bottle with extremely detailed features, Rebo has developed some interesting strategic partnerships to help actively remove plastic from the environment. What’s most remarkable of all is that in creating Rebo Bottle, Pier is building an extremely unique and progressive brand around a global issue in a way that hasn’t really existed.

In this episode of Built On Passion Pierandrea shares what inspired him to dig deeper into sustainability, some of the challenges that came with building Rebo Bottle, and the “how” and “why” behind Rebo Bottle.

Dec 17, 2021

Matt sits down with Lone Pine Gear Exchange co-founder Katy Jackson. Lone Pine Gear Exchange is an outdoor gear consignment shop and so much more. They also repair gear, tune skis, are a plastic-free refill station, a coffee shop, and act as a community hub for outdoor lovers of all kinds.

Getting out into nature and enjoying the outdoors is an extremely important part of the human experience, but it can be really hard to commit to living a life that helps reduce the human footprint on the places we love. That’s exactly the issue that Katy wants to address with Lone Pine Gear Exchange. Lone Pine Gear isn’t just a gear consignment shop, it gives anyone and everyone who wants to get outside a place to get everything they need to help keep supporting a cleaner and healthier planet. Katy and her partner didn’t flinch when they came up with the idea of an all-in-one stop for anyone who loves the outdoors as much as they do and although it seems like such a niche, and specific idea for a brick and mortar store, when you examine all the differance aspects it touches on it seems to effortlessly make sense. Beyond helping people to enjoy and get into the sports they love, Lone Pine Gear Exchange is also rapidly serving as a community center for like-minded people to get together and share in whatever passion brings them together in nature.

In this episode of Built On Passion Katy Jackson shares the background of how Lone Pine Gear Exchange got started, how the idea developed, what roadblocks she's faced along the journey, and the “how” and “why” behind Lone Pine Gear Exchange`

Dec 10, 2021

Matt sits down with Bolstr founder Jay Yoo. Bolstr makes ergonomic everyday carry bags and accessories designed to help simplify your life, unburden your mind, and bring a little zen into your everyday life.

Jay isn’t quite a serial entrepreneur, but more of a serial problem solver. He initially got his start as a product manager before moving on to the fashion industry leaving his mark, only to go on and completely revamp how we look at wallets with the inception of the 'Slimmy'. Despite substantially affecting each industry he enters and making it seem like nothing, Jay’s biggest feat has been staying level-headed and focused through all the hard parts of his career. Jay is an incredible reminder that no success comes without struggle and keeping the right perspective and healthy habits pays back in dividends.

In this episode of Built On Passion Jay Yoo walks us through his colorful career highlighting how he ended up starting Bolstr, some serious wisdom on what it means to be an entrepreneur and how he navigated some personal roadblocks along his journey, and the “How” and “Why” behind starting Bolstr

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